Beverage company Almond Breeze has announced a new NFT drop, which aims to capitalize on the success of ‘ape NFTs.’ The announcement arrives at a time when many brands are developing new and innovative ways of finding niches in the metaverse.
Almond Breeze have become a big deal in the metaverse
Almond Breeze has become a huge issue in the metaverse, especially among bored apes. Almond Breeze is now attempting to satisfy their thirst by introducing #Apefuel, a new effort aimed at making it “the official drink of the metaverse.”
The beverage business will distribute 1,000 free non-fungible tokens (NFTs) starting next week, each of which has an artistically depicted ape hand grasping a box of Almond Breeze Blended with Real Bananas. Three NFTs will be chosen at random and will get a complimentary one-year supply of Almond Breeze Blended with Real Bananas as part of the collection. Almond Breeze promises that 5% of each NFT sales will be donated to the Future Farmers of America in order to “help the future generation of producers.”
“Our most popular product among our online community is Almond Breeze Blended with Real Bananas, and we’re excited to make it available as art in the metaverse.” “These digital apes need fuel, and we’re here to provide them,” says Micah Keith, group marketing manager for Almond Breeze at Blue Diamond Growers.
Almond Breeze new NFT series was designed by TBWA/Chiat/Day LA
The artwork for Almond Breeze’s new NFT series, which was created by TBWA/Chiat/Day LA, was “inspired by the popular aesthetics and techniques of ape NFTs,” the most well-known of which is the Bored Ape Yacht Club series. Bored Ape Yacht Club NFTs have become possibly the most famous creative series in the whole web3 environment in less than a year.
Hundreds of celebrities, including Jimmy Fallon, Snoop Dogg, and Eminem, have spent extravagant sums to possess a Bored Ape and flaunt it on social media. A super-rare Bored Ape NFT sold for more than $3.4 million at Sotheby’s last year. The Bored Ape Yacht Club is the initiative that has single-handedly seeded the metaverse with apes.
#Apefuel hopes to capitalize on the massive success of ‘ape NFTs’ by establishing itself as the drink of choice for the metaverse’s enormous and rising population of apes. The campaign’s ultimate objective, according to the brand, is to “earn its place as the official drink of the metaverse.”