At CES 2022, LG virtual presentation drew mixed reactions

LG Electronics Inc. welcomed visitors to its massive booth, physically and virtually, at the Consumer Electronics Show (CES) in Las Vegas, offering an alternative approach to exhibiting its latest technology innovations amid the raging pandemic.

LG Electronics virtually presented its new consumer electronics products

In a 2,000-square-foot eco-friendly booth made of repurposed, recycled, or recyclable materials. Moreover LG Electronics virtually exhibited its new consumer electronics items. Which ranged from an indoor gardening device to a duel filter air purifier.

Visitors must download an application on their mobile phones at the booth’s entry to be able to scan photographs at kiosks and view 3-D renderings of LG appliances.



Then, using QR codes to browse around the physical experience along the kiosks and interact with objects via virtual reality while magnifying or rotating the picture. In addition visitors may conduct a self-guided tour.

LG’s goal is to “seamlessly link visitors in Las Vegas and across the world to experience the unique advantages of its latest breakthroughs. Additionaly the unified vision that binds them all” via advanced virtual and augmented reality technology. According to the firm.

Given the global public health problem. It seemed like a smart idea to minimize in-person presence and provide audiences with equal access to the company’s material regardless of location.

An participant, who did not want to be identified because he works for Motorola, claimed the app was simple to use.

“Given the time,” he remarked, alluding to the COVID-19 epidemic, “it is appropriate to watch a virtual presentation”. “I’d rather have more face-to-face contacts and ask questions.”

For visitors from all over the world, however, downloading the large-size program might be annoying and time-consuming.

Some seemed disappointed with the virtual experience.

“I’ve come to film films on innovative, real-world things that we can view in person. Moreover I don’t need to fly from Brazil to the United States if I can’t “. Jacson Boeing, who attended the global IT trade fair on its first day, agreed.

“What do we come here for if we don’t have access to the latest release?” he said, adding that installing the app was “frustrating” for overseas tourists like him.

“Please return the items. Coming from Brazil and not being able to see anything, a virtual meeting makes no sense to me.”

Image credits: Shutterstock, CC images, Midjourney, Unsplash.