Clarks steps into the metaverse with Roblox

Clarks has made the announcement that it has joined the metaverse, and to do so, the company has partnered with the online gaming platform Roblox.

The agreement will result in the creation of a one-of-a-kind Roblox stadium that will allow users to connect with one another, share their experiences, access special content, and compete in various minigames.

“The Clarks CICAVERSE will celebrate one of the brand’s most iconic, unisex childrenswear styles and inspire a whole new generation of fans via an immersive gaming experience on Roblox,” the footwear company stated in a press release. “The Clarks CICAVERSE” is an abbreviation for “The Clarks Children’s Iconic Adventures” and “The Clarks Children’s Interactive Adventure

Users will be put through their paces as they compete against their friends to achieve scores by “showing off their slickest BMX tricks and breakdance skills, to racing to the Parkour finish line alongside the real-life young athletes, who have used their sporting expertise to help Clarks create the newly designed CICA shoe collection.” This will involve the users “showing off their slickest BMX tricks and breakdance skills, to racing to the Parkour finish line alongside the real-life young athletes.”

Athletes such as the UK parkour champion and trainee stuntman Robbie Griffith, the 11-year-old BMX rider Connor Stitt, and the viral breakdance sensation B-Girl Terra from the United Kingdom are featured in the video game. B-Girl Terra will soon compete in the 2024 Olympics in Paris, which will be her ultimate challenge.

Users will not only be able to participate in sports, but they will also have the opportunity to let their imaginations run wild and enhance their gaming in the virtual Clarks store

In this place, the range of options is virtually limitless. Players have the ability to buy all of the accessories that are required to make their avatars stand out from the crowd and come out on top in order to be named champion of the CICAVERSE. These accessories range from sneakers that are supercharged with fire to giant jet packs.

According to Tara McRae, global chief marketing and digital officer of Clarks, “We are incredibly delighted to bring our famous brand offering to the metaverse as Clarks is passionate about empowering kids to be the best that they can be.”

“Roblox is all about understanding and enhancing the human experience,” said one of the company’s representatives, “which is why we felt like this cooperation was so natural for us.”


Image credits: Shutterstock, CC images, Midjourney, Unsplash.