Virtual reality platform Decentraland has launched Metaverse Fashion Week, a digital fashion week where brands including The Fabricant will showcase new clothing collections in the metaverse between 24 to 27 March.
Decentraland will host a series of runway shows
Decentraland will hold a series of runway presentations, afterparties, and pop-up stores over the course of four days, with businesses displaying digital clothing on avatars strolling down virtual catwalks.
Metaverse Fashion Week is free and accessible to the public, unlike many traditional fashion weeks that only allow invited visitors. Users just log onto Decentraland, a browser-based platform.
“Anyone and everyone across the world will be able to participate in Metaverse Fashion Week,” said Giovanna Casimiro, the event’s director (MVFW).
MVFW will be free, and because it will be digital, all you’ll need is a computer and an internet connection to participate.”
During the fashion show, viewers will be able to scan a QR code to see a rendering of an item before purchasing it using non-fungible tokens from their crypto wallet (NFTs).
The purchased NFTs can then be worn on the user’s own avatar.
Some may be exchanged for the physical version of the item, thanks to businesses collaborating with the brand platform Boson Protocol to sell tangible items in the metaverse.
The Fabricant, a digital fashion brand, will show off its Hemdrok Jacket and Nehalennia Dropsuit, a long-sleeved leotard, during MVFW.
The Fabricant has urged visitors to submit their own updated versions of The Fabricant’s Season 1 line in their own fabric and color combinations, in keeping with the open-access ethos of Decentraland. A public poll will choose six winning designs for the runway.
Amber Jae Slooten, co-founder of The Fabricant, feels that the fashion show foreshadows a future in which traditional fashion weeks are no longer required, especially considering their bad impact on the environment.
“It would save a lot of important resources if this fashion week provided a space and time for people to get together online rather than having to go across the world and manufacture all of those physical items/waste to make 10-minute fashion displays,” she said.
Auroboros, a digital couture fashion firm, will end the event. Biomimicry, the company’s digital collection, will be auctioned as a series of NFTs.
“Decentraland is now one of the most densely populated metaverses, allowing for rapid trade and 3D engagement,” stated Auroboros co-founders Alissa Aulbekova and Paula Sello.