DFS creates new metaverse consumer experience

DFS, the world’s leading luxury travel retailer, has teamed up with two of the metaverse’s most exciting hyper-realistic virtual idols. Reddi and Vila, in its latest Lunar New Year campaign, becoming the first travel retailer to join in this innovative new retail trend.

The initiative ushers in a new era of digital marketing for DFS. In addition coinciding with the Chinese New Year and introducing DFS clients throughout the world to a new era of virtual reality.



Reddi has already charmed the metaverse with her elegant style and beauty

Reddi, a social media sensation with millions of followers, has already enchanted the metaverse with her graceful style and elegance. Vila, on the other hand, is a sweetheart with a Generation Z mentality who follows popular trends. They’ve partnered with prominent businesses in luxury retail and other industries. Moreover combining metaverse technology with unique marketing concepts to become popular influencers.

DFS has invited Reddi and Vila to be DFS’ “Chief Gifting Officers”. Starring in a specially crafted digital short inspired by the elegance of Chinese tradition and design, to kick off the Year of the Tiger.

In addition while offering their warmest greetings to clients around the world. The two idols enjoy a Lunar New Year supper – which includes a feast of luxury products made by DFS. Moreover which represent unique auspicious Chinese greetings – while wearing fashionable Chinese Qipao dresses.

From January to March 2022, Reddi and Vila will represent DFS to its valued customers

Gift giving is an essential part of the Lunar New Year tradition. As it is a symbol of sincerity as well as a testament to cherished friendship. Reddi and Vila will represent DFS to its valued customers from January to March 2022 by making unique traditional Lunar New Year gift recommendations on Weibo WeChat, Little Red Book. In addition other top-trending social media platforms, as well as sharing innovative digital ways to unlock the gifts in store.

DFS, along with Reddi and Vila, will introduce a red envelope cover on WeChat set against the backdrop of a classic night market. Allowing users to send blessings and surprise family, friends, colleagues, and business partners.

To further materialize a pleasant and prosperous New Year. DFS’ festive and lavishly themed Lunar New Year metaverse wallpaper can be downloaded.

Image credits: Shutterstock, CC images, Midjourney, Unsplash.