Digital twin building in the metaverse

A “digital twin” is a virtual replica of a real-world product, warehouse or factory floor. In the metaverse, it can be used to simulate a real-world shopping experience.

Pairing of digital replicas with physical products and services allows companies to run simulations

According to experts, combining digital copies with physical products and services aids data analysis and allows businesses to create simulations using real-world circumstances before making costly judgments.

The digital-twin industry is predicted to increase at a compound annual rate of over 40% to roughly $25 billion between 2020 and 2025, according to research company Technavio. According to Adzuna’s job search engine, the number of job opportunities seeking people with metaverse experience surged about 400% from October to November. Creative design, advertising, and marketing are three major businesses that are now looking for metaverse professionals.

While corporations used to be able to get away with two-dimensional material on traditional websites, Corazza told CBS News that the metaverse is making three-dimensional, interactive content a “complete need for mainstream firms.”

Every organization, according to Richard Kerris, vice president of NVIDIA’s Omniverse, will eventually have a “digital-twin strategy.” Beyond social networking, commerce, and entertainment, the industrial products industry, according to Kerris, is facing the most disruption from the metaverse’s development.

BMW used NVIDIA’s Omniverse platform to create a digital twin

NVIDIA’s Omniverse technology was utilized by BMW to construct a digital twin of its manufacturing floor and minimize production time and cost. BMW manufactures 2.5 million vehicles every year, with 99 percent of them being customized. There are almost 2,000 possibilities to customize a new BMW, with 100 choices for each car and more than 40 BMW models.

BMW is able to simulate what it’s like to have 300 vehicles moving on a conveyor belt and discover which pathways throughout the plant are the safest for employees to utilize during a shift by constructing a digital duplicate of its factory, according to Kerris.

“The difference today, that hasn’t been there before,” Kerris explained, “is that we have a platform that obeys the laws of physics and submit situations that are true to reality, so it’s not just an approximation, it’s not just a representation, but it’s genuinely something that is true to reality.”


Image credits: Shutterstock, CC images, Midjourney, Unsplash.