According to Statcounter, Google held less than 2% of the U.S. and Canadian smartphone market in September. This was far behind Apple (53%) and Samsung (28%). On a global scale, the company does not even rank among the top five.
Brad Akyuz of the NPD Group notes that Google performed “poorly” in terms of smartphone market penetration. “This is due both to technical deficiencies and the entrenched Apple-Samsung duopoly” noted the analyst.
“Pixel excels in software, but it hasn’t been enough to distinguish itself from competitors like Samsung, which has always been able to react quickly,” explains Akyuz.
As he notes, Google’s smartphones have long featured sophisticated photo software. They are producing images of “similar or even better” quality than other devices with two or three lenses.
The multiple cameras on the Galaxy are a better selling point for consumers who don’t care about what goes on behind the scenes.”
Google relies heavily on its machine learning expertise to make the user experience much more intuitive.
The company acquired Motorola in 2012 for $12.5 billion, but sold it two years later for less than $3 billion to China’s Lenovo.
Google’s director of product management Peter Prunuske said, “We’re in more than ten markets now, and we’ve grown significantly over the past five years.”
The technology group may benefit from LG’s withdrawal from the market. In April, the South Korean company said it would stop making smartphones.
“In the wake of LG’s departure, the market is seeking a strong number 3 (not necessarily in terms of volume),”. “Google will have a chance to position itself in the high-end market,” explains Brad Akyuz.
“The current supply issues, which affect even industry leaders, could become a significant challenge for Google if demand increases,” he warns.
Alphabet Inc. (GOOG) closed at $2,876.44 in the last trading session, up 0.6%. It was a marginal gain compared to the S&P 500’s daily gain of 0.74%.
Over the past month, the company’s shares have gained 2.84%, outpacing the 0.81% loss in the computer and technology sector and the 1.34% gain in the S&P 500.