GreenPark Sports partners with MLS for a new metaverse project

Social sports gaming developer GreenPark Sports has agreed a multi-year partnership with Major League Soccer (MLS) and the Major League Soccer Players Association (MLSPA) to create a metaverse environment that will drive fan engagement.



GreenPark Sports’ application offers multiple fan ‘universes’

GreenPark Sports’ application offers multiple fan ‘universes’ based on major sports. And esports competitions in which users can play games, enter contests and collect items for their avatar.

Starting this season, MLS fans will be able to create avatars with legally licensed apparel. Moreover, in-game challenges against friends, other fans of their favorite team, and fans of other clubs.

Using real-time match data, it will be possible to create live fan interaction events and parties. Moreover, offering fans the opportunity to earn apparel and other prizes. As a result of collaborating with the US soccer league.

“MLS is glad to collaborate with GreenPark to deliver new cutting-edge digital experiences to MLS fans throughout the world”. Says Chris Schlosser, senior vice president of emerging initiatives at MLS.

“We formed our emerging ventures group to make it easier for exceptional startup firms to collaborate with Major League Soccer, our teams, and assets”. GreenPark has a wonderful founding team. Additionally, we’re delighted to be a part of their efforts to shape the future of fandom.”

Moreover, GreenPark is one of several companies betting on the rising desire from sports fans for immersive, digitally-native experiences that make up the metavese a permanent, virtual environment that serves as a digital counterpart to the real world.

The metaverse is an increasing area of interest for sports organisations

The League of Legends Championship Series (LCS), Spanish soccer’s LaLiga, and the National Basketball Association (NBA) have all joined the League of Legends Championship Series (LCS) as GreenPark partners.

Last year, the Los Angeles-based company secured $31 million in a series B fundraising round. Moreover, is considering incorporating non-fungible tokens (NFTs) onto its platform.

GreenPark Sports’ chief strategy officer, Tony Grillo, said, “We continue to construct and evolve the go-to virtual environment for fans, one that celebrates, measures, and rewards [fandom] and will drive greater engagement and value for leagues.”

Image credits: Shutterstock, CC images, Midjourney, Unsplash.