Hermes makes plans for the metaverse

The Parisian fashion giant hinted at a recent meeting it would consider the Metaverse for communications – Luxury goods brand Hermès is the latest retail brand to employ the Metaverse for its communications.

Hermèsis “curious and interested” in adopting the Metaverse

Hermès’ Executive Chairman, Axel Dumas, stated at the shareholders meeting that his company was “curious and intrigued” in using the Metaverse as a communication tool, but did not elaborate.

The news comes amid a meeting at which family shareholders voted to freeze 54 percent of the company’s capital until 2041. According to a first-quarter report (Q1 2022), the Paris-based firm’s consolidated revenue exceeded €2.77 million, up 33 percent at current exchange rates from the previous year.

Commenting on the strong earnings, Dumas continued, adding, “Our significant sales rise at the start of this year demonstrates the appeal of our collections and our consumers’ trust in our artisanal and responsible approach,” says the company. Despite the fact that the situation remains unpredictable, the company is increasing its strategic investments, recruitment, and training to support the growth of all house métiers.”

The announcement comes after numerous big luxury companies went to the Metaverse to improve their brand profiles and communicate with customers, particularly in the wake of the current COVID-19 pandemic and a surge in competition following Meta Platform’s rebranding in October of last year.

At the Metaverse Fashion Week in March some of the world’s top brands would join the Metaverse for interactive solutions

Some of the world’s top brands, including Tommy Hilfiger, DKNY, Puma, Forever 21, Dolce and Gabbana, and many others, announced their plans to join the Metaverse for interactive solutions, including NFT wearables, blockchain, and virtual retail shops, among others, at the Metaverse Fashion Week in March.

DREST, a luxury style game enterprise for fashion, beauty, travel, and entertainment, just hired Lisa Bridges as its Chief Executive to help the company achieve its Metaverse goals and oversee its development amid tremendous growth. In the automobile world, Honda’s luxury brand Acura launched a metaverse campaign in March to promote the launch of its 2023 Integra, which included the company’s first-ever non-fungible tokens (NFTs) and a virtual showroom.


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