Horizon Media, a media agency in the United States, has announced the opening of Chapter & Verse, a section dedicated to Web3 and the metaverse.
Donnie Williams, EVP/Chief Digital Officer, and Pedro L. Rodriguez, SVP, Business Growth, Digital Marketing & Transformation, both senior executives at Horizon Media and co-founders of Chapter & Verse, will lead the new unit, which will offer consulting, creative concepting & development, and event activation services.
The first of the three options, consultancy, will focus on Web3 space education and the optimal way to approach the metaverse. The unit will assist consumers in navigating the environment and comprehending the shift from Web2 to Web3. It will also provide execution/activation strategy, innovation, and project management.
The second offering of the unit, creative concepting & development, will assist brands in developing immersive experiences within the metaverse, such as in-game media creative, digital billboards, NFT development, NFT/DAO marketing amplification, brand merchandising on platforms, blockchain for customer loyalty programs, and fan engagement/ticketing.
Through its third service, event activation, the unit will assist customers with the execution of experiential and retail activations, as well as brand-appropriate large-scale event marketing campaigns such as the Super Bowl, music festivals, and red carpet events.
“Far too frequently in our sector, we see marketers and agencies taking a cautious ‘wait and see’ approach to emerging technology,” stated Williams, EVP and Chief Digital Officer of Horizon Media. “Instead, Horizon has swiftly embraced and amassed expertise that will educate and lead businesses through these uncharted waters so that they not only feel comfortable in these new environments, but also so that no opportunity is missed.”
Horizon Media’s establishment of its Web3 branch is representative of a recent trend among creative agencies to establish their own metaverse practices, foundries, and virtual offices
In February alone, three media companies entered the metaverse. Hogarth launched a metaverse foundry with a 700-person staff, while Vice Media’s creative firm, Virtue Futures, constructed an office building in Decentraland.
DEPT, a global digital firm, launched its Metaverse Practice in March to assist clients in interacting with consumers in the virtual world.
For MetaNews.