Hype Partners, a Web3 super agency, today announced the launch of its Metaverse Studio and named Enara Nazarova as the Studio’s VP of Metaverse (VPM). Brands in luxury, apparel, music, and sports have all expressed interest in creating engaging web3 experiences as a result of the recent NFT boom.
The Studio will assist legacy and emerging brands in these industries, as well as others, in creating resilient communities and launching successful metaverse-native projects
Enara comes to Hype with a diverse background in marketing, having led initiatives in fashion, media, and education. She has been working on fusing culture and emerging technology since 2016 and advocating for diverse talent representation in the tech industry. Enara will lead the company’s Metaverse partnerships as well as work on developing a suite of next-generation digital experiences at Hype as VPM.
Enara is the founder of ARMOAR, the host of the leading digital fashion community DIFA Club, and an international keynote speaker specializing in the future of metaverse-native brands and virtual self-expression. She was recently named one of ReadWrite’s Top 30 Voices in the Metaverse.
“Hype has worked with over 150 ambitious web3 organizations since 2017, and we’ve cemented ourselves as industry experts,” says Jake Stott, CEO of Hype Partners. Enara is an expert at navigating these transitions as hype evolves to meet the needs of brands entering the web3 space.
“A common mistake we see brands of all sizes make is putting too much emphasis on launching NFTs and products that ignore their community. The Metaverse Studio aims to address this issue by hosting events and publishing research reports, in addition to our agency consulting services, which assist brands in developing effective metaverse and web3 strategies.”
“Together, the metaverse and web3 are the backbone of the internet of the future,” says Enara Nazarova, VP of Metaverse at Hype Partners. The use of in-game products, tokens, and authenticated virtual assets in branded virtual social experiments has exploded, and this trend is expected to continue. Hype is uniquely positioned to assist brands in defining their narrative in the emerging metaverse as a community-focused agency.”