Krafton, one of the biggest Korean game development companies, has proceeded with yet another stage in its recent pivot to blockchain gaming. The producers of the popular online game PUBG have announced a new cooperation with Solana Labs, the developers and maintainers of the Solana blockchain, to power their own custom Web3 experiences.
The deal between Krafton and Solana Labs involves a “long-term cooperative relationship
Krafton and Solana Labs have agreed to a “long-term collaborative agreement for the creation and management of blockchain- and NFT-based games and services.” This implies the two firms have committed to work together on collaborative commercial prospects and investments, as well as the creation of the blockchain-based games described.
Solana’s pick was influenced by the speed and inexpensive fees it provides to its subscribers. Hyungchul Park, the head of Krafton’s Web3 Roundtable, commented on this:
Solana leverages the best of the Web 3.0 ecosystem and its technology as one of the top global high-performance blockchains with strengths in fast speed and low costs. Krafton will get the knowledge it needs to accelerate its investment in and production of blockchain-based experiences as a result of this collaboration.
As more organizations integrate new technology into their business models, this decision might force other big developers contemplating blockchain gaming to employ Solana as their development chain. Johnny Lee, the head of Solana Labs’ Games Business Development, stated:
Gamers are increasingly looking for on-chain games, and gaming firms who respond fast to this demand will be well positioned for long-term success.
Gaming Companies Going Blockchain
Krafton’s move is part of the company’s recent shift to blockchain gaming, non-ferrous metals, and Web3. In February, the corporation invested in Seoul Auction Blue ($2.5 million) and Xbyblue ($4.1 million), two non-fungible token (NFT) and digital IP protection startups. In addition, Krafton is working on a shared metaverse platform with Naver Z, a company that has experience with 3D environments and AI.