After purchasing virtual properties on blockchain gaming platforms Decentraland and the Sandbox, Singaporean billionaire Kwek Leng Beng’s Millennium Hotels and Resorts and Hong Kong’s Regal Hotels Group are taking their first steps into the metaverse.
Millennium Hotels & Resorts, a hospitality brand owned by Kwek’s City Developments, announced on Wednesday that it would open a hotel in Decentraland, a virtual world in which people may build, purchase, and sell properties by engaging with other players.
The hotel, dubbed M Social Decentraland, seeks to be “a place to gather and discover the virtual reality world” of the metaverse platform, according to a statement from Millennium Hotels. Early in May, players will be able to check into the virtual hotel. Visitors will have the ability to interact with an avatar who will guide them through the building and win “real-world hotel delights.”
“As we look to the future, we must go beyond the traditional hospitality model and engage our visitors through innovative immersive experiences,” said Kwek, City Developments’ executive chairman. “Through M Social Decentraland, we seek to revolutionize hospitality by offering online adventures that connect with real-life events.”
Millennium Hotels has stated that it will look for partnerships on the metaverse platform. The hospitality firm went on to say that it would tie its virtual hotel into real-life events like Valentine’s Day and New Year’s Day.
Meanwhile, Regal Hotels Group, led by Hong Kong billionaire Lo Yuk Sui, announced on Monday that it is building a “green city” on the Sandbox, the metaverse platform owned by Animoca Brands, a Hong Kong-based blockchain gaming company.
The virtual city, dubbed MetaGreen, aims to “encourage green choices and develop a sustainable society to support a circular economy,” according to Regal Hotels. A convention center will be built in the city for conferences on environmental, social, and governance (ESG) issues. It will also have a shopping mall in partnership with Hang Seng Bank and other retail brands, an art gallery, an eco-farm, and an academy that will promote sustainability in association with a Hong Kong university.
For MetaNews.