Marriott Bonvoy will be one of the first hospitality brands to create its own NFTs. Art Basel Miami Beach 2021 will reveal the new exhibition, inspired by the travel program’s global “Power of Travel” campaign.
“We’re excited to bring our incredible portfolio of hotel brands and limitless experiences to this growing platform”. Said Brian Povinelli, Marriott International’s Senior Vice President of Brand, Loyalty, and Portfolio Marketing.
“We’re always looking for ways to challenge the status quo, and with our entry into the digital goods space. We’re igniting the transformative power of virtual travel while also supporting this burgeoning community of incredibly talented artists.”
Blockchain-based NFTs are one-of-a-kind digital collectibles
NFTs are digital collectibles that are tradable on the blockchain. Which is frequently referred to as the metaverse’s “key”. Moreover, the metaverse is a fictitious version of the internet that allows users to create 3-D virtual environments. Moreover using standard personal computers. Each of the NFTs created for Marriott Bonvoy is a personal interpretation of travel. Additionally demonstrating how travel has an undeniable impact on the human spirit.
During Art Basel, the world’s premier art show for modern and contemporary art, the NFTs will be unveiled at the FaZe Forever Powered by MoonPay event. In addition to the NFTCODE reveal, three lucky attendees will win 200,000 Marriott Bonvoy points as well as one of the NFTs.
Marriott Bonvoy’s global Power of Travel campaign achieved several industry and company firsts, including the first time a hospitality brand used TikTok, the first time an out-of-home placement used Pinterest’s technology and real-time trends, and more. In the year 2022, Marriott Bonvoy wants to continue to establish a presence in the metaverse and engage with customers in new and innovative ways.