McLaren partners with InfiniteWorld

Luxury British supercar maker McLaren Automotive has selected InfiniteWorld, a leading metaverse infrastructure platform that enables brands to create, monetise and drive consumer engagement with digital content, as its first official metaverse partner.

The partnership will enable McLaren to offer customers a deeper, more engaged digital experience

McLaren will be able to offer customers a deeper, more engaged digital experience thanks to its partnership with InfiniteWorld, which announced a deal with Aries I Corporation in December 2021. This will include the creation and minting of original NFTs (non-fungible tokens) and digital artwork that will represent McLaren’s luxury supercars and hypercars.

Additional special perks, like as access to exclusive, buyer-only events, may be given to select NFTs. After that, everything will be offered on a McLaren marketplace.

The InfiniteWorld brand will be displayed on the McLaren Automotive partner stack as part of the new collaboration.

McLaren Automotive’s Chief Marketing Officer, Gareth Dunsmore, stated, “The choice to work with InfiniteWorld to join the metaverse is the next stage in our Web3 digital journey.

This exciting new cooperation will draw on InfiniteWorld’s outstanding experience to produce and distribute a range of digital content on the McLaren marketplace, which is increasingly in demand from our customers and fans. The alliance intends to push the envelope and elevate the experience, two attributes that are consistent with the McLaren brand across the board.”

InfiniteWorld is delighted to be chosen as McLaren Automotive’s official metaverse partner

“InfiniteWorld is happy to be chosen as McLaren Automotive’s official metaverse partner,” stated Yonathan Lapchik, Chief Executive Officer of InfiniteWorld. For Web3 experiences, we provide the best-in-class technology and design.

McLaren’s consumers will soon have access to ground-breaking upgraded and unique digital experiences through InfiniteWorld, which will elevate their membership in the McLaren world.

McLaren Automotive’s remarkable and captivating goods and experiences will be shown in the metaverse using InfiniteWorld’s superior NFT and metaverse infrastructure. InfiniteWorld’s industry-leading expertise in NFTs and branded digital experiences equips us to help McLaren achieve its ambitious goals in this quickly evolving and expanding market.”


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