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Metaverse November 18, 2021

Metaverse: Israeli startup has launched interactive shopping

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ByondXR produces interactive 3D websites that go beyond an online catalog and immerse shoppers in the metaverse buying experience. XR stands for “Extended Reality,”. It allows visitors to walk through a virtual store, pick things off the shelf, try them on at home.

metaverse shopping

Unlike online tools that just supplement traditional stores, the company’s virtual stores eliminate practically all of the waste produced by a physical store. There are no private vehicles to pollute, no malls to heat, cool, or maintain, no enormous parking lots, and no garbage or cleaning materials. For a rising number of buyers, it’s an appealing and long-term solution.

Live-streamed sales assistants and games that reward players with discounts, samples, or others are part of the company’s metaverse technology.

“Customers are seeking to boost their sustainability print”.

According to Noam Levavi, CEO of ByondXR, manufacturers and customers “seeking to boost their sustainability print” are becoming more interested in this innovative method.

“Particularly in the fashion and home décor space”. he said. “Sales through virtual showrooms translate into huge savings for companies that no longer have to manufacture and supply their items to brick-and-mortar stores,”.

“We’re linking the physical and virtual worlds by leveraging technology to attract and keep new clients, particularly younger customers who want more from their online interactions at a lower cost.”

ByondXR has built virtual storefronts for high-end brands like Armani, L’Oreal, Lancôme, and La Roche-Posay. As well as household names like P&G and Target.

This month, the business launched a virtual pop-up for Armani Beauty Germany. The store partnered with a well-known German Instagram influencer, whose avatar guided customers through the store. While encouraging them to try on products, including makeup.

“These brands don’t use our technologies alone to increase sales,” Levavi explains. “They’re leveraging it to create a new type of brand experience, attracting, engaging, and retaining new customers, particularly the younger ones.”

He explains, “Visiting a virtual store is a more emotional experience, users remember it,”. Therefore, “it becomes a journey, not simply a one-time visit,”.

The e-commerce boom caused by the epidemic has also boosted demand for XR technologies. Furthermore, by 2026, the industry is estimated to be valued over $125 billion.

For MetaNews.

Jonathan Hobbs is an Australian investor and author that trades on a variety of asset classes, including currencies, equities, and commodities. Jonathan’s experience as a macro trader leverages his unique writing style to combine important elements, such as technical analysis and news. The other elements that he brings into his unique writing styles are foundation analysis aimed at rational equilibrium values, evaluating the sizes and motivations of buyers and sellers, as well as identifying the needs of the buyers and sellers in the individual markets. Jonathan is committed to quality writing for new traders as well as veterans.

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Metaverse

PeaceKeepers NFTs are set for launch

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The PeaceKeepers is a collection of over 5,000 one-of-a-kind characters that were generated using over 150 different hand-drawn characteristics. Holders of PeaceKeepers NFT are given the opportunity to participate in a charity project run by the company and provide assistance to victims of war.

The organization’s goal is to bring awareness to the plight of those individuals who are evacuating their homes in order to seek safety in other countries and cities around the world. A terrible circumstance has ensnared all of these people in its grasp. They are in need of employment, assistance, and the attention of the general public.

Half of it will go to a charitable organization

40% of the profits will go toward preserving the value of the collection, paying the salaries of the designers, marketers, and programmers, and promoting the collection even further. In addition, 10% of the funds will be allocated to the development of the initiatives listed below. An airdrop is going to be given to the first people who hold these projects.

The monies that are raised will be utilized to purchase necessary medications and will also be put toward providing refugees with medical examinations, support for their mental health, and medical treatment as the crisis continues to develop. In particular, the corporation contributes financial support to the Return Alive Foundation, Unchaine Ukraine, and Palanystia, all of which are philanthropic organizations.

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Metaverse

DFS launches new metaverse retail space

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DFS Group has inaugurated DFS World, its travel retail beauty metaverse, in connection with the launch of its most extensive yearly beauty campaign. DFS World was given the moniker “DFS World.”

The metaverse provides users with access to exclusive DFS NFTs, enables users to find interactive experiences, displays, and limited-time offers from beauty brands, and allows users to enjoy a variety of in-store activations. In addition, the metaverse offers exclusive DFS NFTs.

The marketing campaign known as “Open Up Your Horizons” centers on three distinct ideas: “Effortless Not Lazy,” “Stay Up, Glow Up,” and “Future You”

Visitors are led through a number of games and activities by a cast of fictitious characters, and the DFS Group encourages guests to “Try your luck at catching a special edition DFS butterfly NFT at the Landing Zone or test your reflexes with the speed challenge at the NFT Wonderland.”

The metaverse will run in sites all over the world, including as Abu Dhabi, Auckland, Guam, Hong Kong, Honolulu, and Los Angeles. It will also feature experiential multi-brand and premium brand zones from Guerlain, Estée Lauder, YSL Beauty, and Giorgio Armani.

According to TR Business, the metaverse is supposed to make it possible for users to learn about the “limitless possibilities of beauty,” which includes premium skincare and fragrances in addition to new and developing trends.

For MetaNews.

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Metaverse

Blueberry introduce metaverse shopping experience

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Online users want “faster than quick fashion” for their digital avatars. Many, including Blueberry Entertainment, believe digital fashion will drive user identity. Blueberry, founded by Gizem Mishi McDuff in 2012 on Second Life, has sold more than 20 million articles of virtual clothes and launched the first Metaverse Fashion Week with Jonathan Simkhai.

Blueberry is teaming with Roblox, a leading metaverse platform with 43 million daily active users, for an immersive shopping experience. Roblox’s store will be a two-story place inspired by an adolescent girl’s bedroom, with “pink, unforgiving, and with attitude” avatars browse stories and try on designs to create digital identities.

Mishi McDuff, creator and CEO, told WWD that Blueberry’s Roblox shopper “loves digital fashion.”

McDuff says Blueberry x Roblox fans are fun, creative, and community-minded. “They’re passionate about self-expression and making meaningful connections online and social in their virtual groups. They curate head-to-toe ensembles to “wow” others and convey their distinctive style.”

The Blueberry boutique will premiere on Roblox with two fashion collections and hairstyles, becoming a one-stop shop to build a whole appearance

The ’90s Summer collection will feature miniskirts, cropped shirts, party girl metallics, and cat backpacks. Modern Fantasy will feature baby-doll outfits, heart-shaped eyewear and shimmering colors. Both collections were inspired by consumer trends and data.

McDuff: “Designers are naturally perceptive. The results confirmed our initial intuition about nostalgia in fashion. Young people are increasingly motivated by nostalgic fashion, according to studies. This inspired our ’90s-themed assortment of clothes and hairstyles.”

Blueberry is new to Roblox, but McDuff told WWD the relationship leverages the same virtual self-expression concepts.

“This partnership allows us to display our creative breadth while keeping authenticity, co-creation, and inclusivity. This has made our collaboration natural and easy. We’re pleased to bring our expertise in selling metaverse fashion to a new context. As House of Blueberry grows, we’re seeking for the next platform, outstanding creative, and industry-changing idea.”

For MetaNews.

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