The Korea Tourism Organization’s K-VIBE FESTA campaign, which is based on the increasingly popular concept of a metaverse, centres around the subject “Come and Play with Korea”. It offers a variety of digital activities.
Shutdowns and travel bans have made visiting other nations practically impossible in the last two years. Tourism is tentatively returning to some locations as the world resets and the global Covid-19 pandemic recedes. VR and extended reality (XR) experiences allow users to undertake a wide range of activities using a variety of platforms.
For example, K-travelog, called K-VIBE FESTA x ZEPETO collab, launched on November 16. It allows individuals to travel across the country through a 3D avatar using the Zepeto platform.
A 90 minutes virtual concert.
The XR K-Vibe concert, which will take place on December 8. It will be broadcast live on YouTube, is certainly the most popular draw for music fans. Various K-pop artists and other South Korean artists will play their hits for a global audience during the 90-minute concert.
BoA, Key of SHINee, Aespa, Brave Girls, Mommy Son, and Wonstein will all perform. As well as special guests, such as Anupam Tripathi, who rose to fame thanks to his role in Squid Game.
As part of KTO’s efforts to expose Korea to the world in a metaverse form when tourists are unable to visit, the K-Vibe performance comes two years after the Imagine Your Korea account on YouTube debuted the “Feel the Rhythm of Korea” tour series.
Folk music and traditional heritages are showcased while mixing with the most modern pop culture sensibilities, with performers like pansori-pop group Leenalchi representing Seoul and hip-hop acts passing through Daegu.
Many K-pop artists, such as BTS, VIXX, and Stray Kids, have established a trend in which they mix Korean cultural history into their music and performances, and the Feel the Rhythm of Korea videos are part of that trend.
For MetaNews.