The National Automotive Parts Association, known as NAPA Auto Parts, is the latest Atlanta-based company to reveal plans for the virtual reality world. NAPA has filed a trademark application with the United States Patent and Trademark Office for “virtual and digital items for use online and in metaverse(s), online worlds, or other virtual reality platforms.”
The metaverse is a growing collection of interconnected VR and digital platforms
The metaverse is a burgeoning network of virtual reality and digital platforms featuring online personalities, real estate, and enterprises. People can log in and interact in the same way that they would in a multiplayer video game.
For huge Atlanta businesses, the virtual world appears to be the next frontier of expansion. The Atlanta Braves have announced their intention to enter the metaverse as the first Major League Baseball team. The transportation company United Parcel Service Inc. (NYSE: UPS) filed a metaverse trademark application earlier this month. Inspire Brands, based in Sandy Springs, and Hooters of America LLC, situated in Cobb County, are both looking into virtual projects for its brands, which include Arby’s, Buffalo Wild Wings, and Hooters.
“Motor vehicle maintenance services online and in virtual reality platforms,” according to NAPA. It looks to be experimenting with the NFT trend as well, as the program features “non-fungible tokens.” NFTs employ blockchain technology to create one-of-a-kind digital products that can be purchased or traded for bitcoin.
NAPA may be planning to incorporate real-world rewards and services
It’s possible that NAPA may integrate real-world prizes and services into its metaverse experience. “Selling actual and virtual items, featuring home delivery and store pickup of tangible things and downloadable digital goods,” according to the application.
Last year, Mark Zuckerberg, CEO of Facebook parent firm Meta Technologies Inc. (Nasdaq: FB), revealed his vision for a virtual world, bringing the metaverse to the forefront of public attention. Zuckerberg renamed his company to represent his vision of the future of interpersonal communication.