Nike, the popular sportswear company, has been experimenting with metaverse commerce and NFTs through the Roblox virtual world. Nike is currently sharing early results from their metaverse store, including as visitor statistics and marketing activities.
Visitors interested in digital sports and gaming influences flock to the metaverse’s “Nikeland.” It is not, however, solely a gaming platform. The game aspect is merely a means to an end: to tap into the metaverse’s potential for commerce. Nike currently sells Roblox avatars apparel, shoes, and digital accessories in Nikeland.
In the last five months, Nike’s metaverse store has had roughly 7 million visits, according to the company.
Nike’s new business line, as well as the company’s other investments in the metaverse, was unveiled during a conference call with investors on current quarterly data, during which he also addressed Nike’s new business line and other investments in the metaverse.
Nikeland has gained 6.7 million visitors from 224 countries since its launch on Roblox in November 2021. Donahoe did not provide Nikeland’s financial metrics, but he did discuss the company’s monetization and activation plans.
Last December, the corporation purchased digital items startup RTFKT as part of one of its objectives. The company’s new “Nike Virtual Studio” now includes the startup.
Last quarter, it launched its first non-fungible token (NFT) with the Nike brand. Nike’s first push into the digital product realm, according to Donahoe. In the future years, the Metaverse is predicted to be massive. Nike has promised to put more money into this new market.
As it continues to develop its digital leadership in the industry, the business says it is excited about the positive momentum and energy it is already seeing in the metaverse domain, as well as the opportunities for the future.
Nike’s digital division is the fastest growing, accounting for 26% of the company’s overall sales. Nikeverse, the company’s metaverse brand, has already been granted a patent.
For MetaNews.