NFTs and digital match-day kits are now part of the social sports game company’s LaLiga license agreement. They may be used on a variety of fan sites in the metaverse, which is a virtual version of the actual world. The GreenPark app includes a number of digital environments based on prominent sports and esports events.
LaLiga’s universe premiered in August, allowing gamers to pick their favorite Spanish soccer team, engage in a variety of tasks and mini-games, and acquire goods for their digital avatar.
The goal of matchday uniforms based on clubs, players, and memorable moments is to strengthen this bond. Fans may purchase “lockers,” which include a pick of player uniforms from that day’s game.
“We’re constantly seeking for new ways to communicate and engage with our fans as one of the world’s best sports brands,” said Oscar Mayo, LaLiga’s executive director. “As part of this new licensing cooperation, we will give our followers the opportunity to live LaLiga and be a part of GreenPark’s metaverse with a unique NFT line of matchday jerseys.”
GreenPark is one of a number of startups relying on sports fans’ rising thirst for immersive, digitally native cheval chevaleries that make up the metaverse
Last year, the Los Angeles-based company secured $31 million in a series B financing round, which included the League of Legends Championship Series and the National Basketball Association.
GreenPark co-founder and CEO Ken Martin commented, “We are happy to bring first-of-its-kind digital memorabilia and in-game capabilities to LaLiga fans worldwide.” “For more than a century, fans have proudly donned jerseys portraying their favorite teams and players to celebrate their fandom.”
“The next phase of fandom is providing a new means for the next generation of social sports fans to digitally gather them and wear them into a virtual environment developed for sport,” says the author.
Major League Soccer and the MLS Players Association announced a new multiyear collaboration with GreenPark’s virtual fan world in February. Tony Grillo, GreenPark Sports’ chief strategy officer, said at the time, “GreenPark continues to construct and expand the go-to virtual environment for fans, one that… will deliver greater engagement and value for leagues.”
For MetaNews.