RIU Hotels & Resorts wants to be a metaverse pioneer. It’s making its virtual premiere with the Riu Plaza. The first hotel to open in the metaverse, it combines reality with digital recreation in AltSpace. This renowned Madrid structure delivers an outstanding real-world experience, which can now be recreated virtually. RIU believes the metaverse will be the future foundation of brands’ and people’s digital presence.
RIU’s goals are founded on the premise that the metaverse is Web 3.0, but immersive and not merely a display
This technology must grow and become more accessible before it can establish itself and evolve like the web and social media. RIU has entered the metaverse with this concept to provide users what they want.
They can visit the lobby and admire the decoration and architectural aspects, or they can travel to the rooftop terrace and peer over the glass balcony or cross the 100-metre-high walkway. It’s all virtual, but it’s still entertaining. Users can pick up, open, and click on items to reveal surprises. Moreover, first-timers get a secret gift.
La Agencia Encubierta, a digital marketing agency and metaverse pioneer, helped RIU build this project. The recently completed Riu Plaza in Microsoft’s AltSpace boasts novel building characteristics and genuine elements that interact with guests in the digital world thanks to this agency.
“We’re pleased of this new endeavor and know it’s just the start.” Technology and creativity will help us design experiences, entertainment content, virtual events, and new business models. We’re close to letting guests book in the metaverse using voice commands. Joan Trian Riu, Corporate Executive Director of RIU Hotels & Resorts, said, “The virtual Riu Plaza is a significant asset for the RIU brand, and we’re just beginning to discover its true potential.”
This is one of La Agencia Encubierta’s best projects. Riu Plaza in AltSpace is unique in design and usability. Real visuals and digital design, plus the ability to reserve a suite, are new. We were able to reproduce an iconic Madrid building since we had access to the architectural designs and worked with a renowned AltSpace builder. La Agencia Encubierta’s CSO and CEO, José Olivares and Jurro Pizarro, are proud of the brand’s interactive presence in this phase.
The chosen solutions, such as the true views of Madrid from the Rooftop 360° patio, make this hotel a one-of-a-kind metaverse creation.