Spotify is developing an official virtual presence on the children’s game platform Roblox. The launch marks the company’s entry into the metaverse industry.
The name of Spotify’s presence on Roblox is “Spotify Island.” Through this interactive universe, the corporation intends to “create a place where fans can connect and create new songs together, hang out in digital areas, and receive access to special virtual merchandise.”
Spotify claims that with Spotify Island, it is “providing a simple way for artists to engage with fans and collaborate with Spotify to create in-game virtual items.”
The release continues, “Spotify’s percentage of those revenues will be returned directly to the artists.” In the next months, we will collaborate with artists to provide further possibilities like this one.
The introduction of Spotify on Roblox coincides with an internal recruiting push for Web3 specialists
Recently, the firm advertised for a Senior Backend Engineer to join a team “responsible for driving development via innovative technologies such as Web3.” According to the job advertisement, Spotify was seeking someone who could “create interesting new experiences to establish relationships with younger audiences.”
In the third quarter of 2021, Roblox announced that its fastest-growing age group was 17 to 24 years old. In the fourth quarter of 2021, Roblox stated that 51.7% of its users were at least 13 years old.
Roblox users who visit Spotify Island will be able to “interact with artists, perform interactive missions, and unlock special content,” according to Spotify.
These users will also be able to compose music and explore sounds at Soundtrap-powered virtual beat-maker stations. Roblox users may also collect a heart-shaped “Like” symbol that can be swapped for merchandise, according to the streaming service. These in-platform games, according to Spotify, will let users to connect with its brand in a “whole new manner.”
As part of the release, Spotify also states that Roblox players will be able to “portal out” from the main Spotify Island to themed islands that “will come to life throughout the year.”
According to SPOT, these themed virtual locales will offer unique material, artist interactions, and themed “mini-quests” created for “superfans and inquisitive explorers.” The first experience on Spotify Island is K-Park, which focuses on K-Pop.
For MetaNews.