Standard Chartered, a British multinational banking and financial services organization, has become the latest large corporation to invest in the metaverse by purchasing virtual land.
A Hong Kong-based affiliate of the London-based banking institution has purchased a virtual property in The Sandbox, a decentralized metaverse platform known as Mega City.
SC Ventures, Standard Chartered’s venture capital arm, led the deal, with the purpose of providing clients with new virtual experiences.
The phrase “metaverse” refers to virtual worlds accessed by virtual or augmented reality headsets, which have been dubbed “the new Internet.”
“Through the utilization of immersive technology, the metaverse is a vision of the next phase of the Internet’s evolution, bringing new opportunities and unique experiences,” said Mary Huen, managing director of Standard Chartered Hong Kong.
“Our participation in the metaverse allows us to reinvent our relationship with current and potential consumers, as well as our approach to improving customer experiences, on this new platform.” “Having bought virtual land in Mega City fits well with our goal to continue to enhance our physical and virtual presence in Hong Kong.”
“Over the past few years, we have established business models in crypto, digital assets, and see the advent of the metaverse as a vital stage in the evolution of Web3,” said Alex Manson, CEO of SC Ventures.
Since Facebook rebranded as Meta in October of last year, corporate interest in the metaverse has exploded. This has resulted in a rise in job postings for metaverse-related positions.
Standard Chartered has joined the list of companies that have purchased virtual assets in The Sandbox, including HSBC, JP Morgan, and Adidas.
According to a research provided by the Centre for Finance, Technology, and Entrepreneurship, virtual land transactions in The Sandbox totaled £267 million last year, with £84.2 million spent on Decentraland, the second largest metaverse platform.
For MetaNews.