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Metaverse April 19, 2022

Super League brings animation to the metaverse

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Super League Gaming, a leading network of metaverse games, monetization tools, and content channels, today announced the introduction of five characters from the new DreamWorks Animation feature film, The Bad Guys, into the gaming metaverse.

Super League’s first partner is DreamWorks Animation

Super League’s first partner is DreamWorks Animation, a branch of NBCUniversal’s Universal Filmed Entertainment Group, which will showcase its recently developed groundbreaking 3D ad units.

Universal Pictures, which distributes all DreamWorks Animation pictures, has paved the path for a new approach to communicate with young fans. Every time a player walks by, The Bad Guys figures come to life in front of their eyes in this new campaign.

Gamers may get to know and start bonding with the film’s colorful characters when they encounter pre-programmed chat boxes that create thrilling and engaging interaction before the film’s April 22 premiere. The collection of ad units, which included The Bad Guys billboards, animated GIFs, and 3D advertising, generated more than 10 million impressions of at least 10 seconds in the first four days of the program, and were seen by more than 2.2 million unique players. Furthermore, gamers choose to interact with the 3D characters for almost 42 days of total talk time, resulting in a 62 percent engagement rate.

Super League’s full suite of ad formats come fully equipped with robust performance analytics, now optimized for 3D units

Super League’s entire ad suite includes extensive performance analytics, which are now customized for 3D units and provide essential measurement around key metrics such as engagement rate, response rate, chat time, exposure time, reach, and complete audience demographics. This is the first of many initiatives that will allow Roblox users to interact and speak with businesses in ways they have never experienced before.

“We are committed to innovation and creating unforgettable characters that thrill, amuse, and entertain audiences of all ages at DreamWorks Animation and Universal Pictures, so we are thrilled to help introduce DreamWorks’ incredible Bad Guys to the world through Super League Gaming and the gaming metaverse,” said Nicole Schlegel, Universal Pictures’ Vice President of Global Digital Marketing.

“The ability to bring these characters to life at scale elevates the in-game experience,” said Mike Wann, Super League’s Chief Strategy Officer.

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Michelle D. Madsen graduated from the University of Westminster and has been deeply involved in the world of finance ever since. She has worked as a Broadcast Journalist hosting various news shows and informative webcasts about the financial markets. Since 2004 she has also been writing for MetaNews daily, her attention to detail, and her in-depth knowledge of the financial markets have led her to cover Foreign Exchange and commodities. The world of finance has changed in the last few years with the introduction and rising popularity of cryptocurrencies and the Metaverse. She has in no means been left behind, adding this to her bank of intellect and is now also an expert in cryptocurrencies. For the last ten years, Ms. Madsen has been engaged in the financial market. She has notedly written a great number of incredibly informative reviews for the crypto, NFT and the Metaverse. Her wealth of knowledge has enabled her to become a leading expert in the field. She continues to inform the public writing up-to-date, thorough reviews for the readers of MetaNews as she has for the last decade.

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Metaverse

USHD builds region’s first metaverse properties

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This year, Union Square House, a real estate brokerage in Dubai that has handled transactions totaling multiple billions of dirhams, will introduce the MENA region’s first Metaverse mansions. The initiative is being carried out at a time in Dubai when Web3 is being embraced by both the public sector and the private sector.

Non-fungible Tokens, also known as NFTs, are enjoying a meteoric rise in popularity in Dubai

One of the first industries to reap the benefits of Web3 applications, which are founded on blockchain technology and operate on decentralized, peer-to-peer networks, is the real estate sector.

According to recent market data, the total value of real estate transactions in the Metaverse reached UAD500 million in 2021, and it is anticipated that the volume will double this year. The market for real estate in the metaverse is projected to expand at a compound annual growth rate of 31 percent between the years 2022 and 2028.

Utilizing Dubai’s savvy investor community and a relatively young population, which is characterized by high levels of familiarity and comfort with the concept of virtual worlds and its prospects, USH intends to develop and sell ultra-luxury digital properties as NFTs. These properties may or may not have their physical twins. USH will leverage these factors to their advantage.

MetaIncubator, the first Metaverse incubator in the Middle East, was recently launched by Dubai World Trade Centre. In the Metaverse, the Ministry of Economy hosted the world’s first ever economic summit, the Investopia Investment Summit. The Ministry of Health and Prevention has also created a new Metaverse platform that allows people to virtually access medical care and support. Eikonikos, a Dubai-based metaverse startup, recently received USD2 million in pre-seed funding from the private sector.

Customers who purchase digital mansions not only gain ownership of the properties but also have the ability to interact with other users and digital neighbors by viewing their properties in augmented reality.

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Metaverse

Tezos engages in the metaverse with new release

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Tezotopia Battles could change the Tezos ecosystem’s metaverse outlook. This gaming metaverse, which has been abstract for a while, is finally becoming functional. Tezotopia Battles’ ambitious roadmap will provide web3 use cases.

Tezos users who are interested in GameFi and the Metaverse are likely to participate in Tezotopia Battles. GameFi was initially conceived of by Joab Garza, who is also the founder and creative director of Gif.games. A metaverse ecosystem has been built as part of the Tezotopia Battles project by GameFi.

Tezotopia has battle strategy-like gameplay. Players select and send into battle various units in order to earn rewards. A game that can be completed in 15 to 20 minutes has cool features and an engaging user interface

After launch, it was noted that there was no matchmaking system for battles. To fix this, the Tezotopia team has assigned battle values and limits to the units. It balances games by matching equal-value opponents for fair play.

However, the gameplay in this game is not the only standout feature. The Pay-to-Win model of the game features loot boxes that contain collectibles and tokens from the real world.

Because the team has listed some assets at their initial price, players will be able to purchase these assets at a reduced cost. Additionally, the project provides rad artworks that you can use to represent yourself in Tezotopia.

Participating in the project is more profitable than ever thanks to several giveaways. Work on the project began months before the demand-driving date. After a month, Tezotopia’s secondary market is busy.

The new project, Tezotopis, does have a few minuscule drawbacks. Joab Garza, who works for Gif.games, believes that blockchain will have a significant impact on wait times. The group is working on a new feature to speed up the process of entering games and lock down large units.

The gameplay in Tezotopia is not given much importance because the primary goal of the project is thought to be improving the metaverse functions of the Tezos ecosystem.

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Metaverse

Fatburger unveils new exclusive NFT collection

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Fatburger, the iconic all-American burger brand, is commemorating National Hamburger Day by handing out 500 limited-edition non-fungible tokens to guests. Each complimentary NFT will grant access to a free delicious, made-to-order Original Fatburger, thanks to a collaboration with Supper Club, a Web3 eating community that supports restaurants.

On National Hamburger Day, May 28, 500 NFTs will be minted and distributed to fans

Guests will be able to access their specialty NFTs through their Solana blockchain wallet beginning June 1 and continuing through the end of the month. They will also be able to redeem a coupon for a free Original Fatburger with any online purchase they make during this time. If a user has an NFT stored in their Solana wallet, the Fatburger online ordering website will register that fact, and once the user has linked their wallet to their browser, the coupon will be automatically applied. Coupons have a one-time use limit per NFT owner, and their scope of coverage does not extend to add-ons.

According to Taylor Fischer, Director of Marketing for FAT Brands’ Fast Casual Division, “Fatburger’s foray into the NFT space with Death Row Records was a huge hit with our fans.” Fatburger entered the NFT space last year with Death Row Records. According to the statement made by the company, “We are excited to offer a fun and innovative way for our fans to score a free Original Fatburger while also owning a piece of the blockchain with this limited edition, one-of-a-kind NFT.”

FAT Brands is a global franchising leader that acquires, markets, and develops fast casual, quick-service, casual dining, and polished casual dining concepts. Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean, Ponderosa and Bonanza Steakhouses are among the company’s 17 restaurant brands, which it franchises and owns.

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