Super League brings animation to the metaverse

Super League Gaming, a leading network of metaverse games, monetization tools, and content channels, today announced the introduction of five characters from the new DreamWorks Animation feature film, The Bad Guys, into the gaming metaverse.

Super League’s first partner is DreamWorks Animation

Super League’s first partner is DreamWorks Animation, a branch of NBCUniversal’s Universal Filmed Entertainment Group, which will showcase its recently developed groundbreaking 3D ad units.

Universal Pictures, which distributes all DreamWorks Animation pictures, has paved the path for a new approach to communicate with young fans. Every time a player walks by, The Bad Guys figures come to life in front of their eyes in this new campaign.

Gamers may get to know and start bonding with the film’s colorful characters when they encounter pre-programmed chat boxes that create thrilling and engaging interaction before the film’s April 22 premiere. The collection of ad units, which included The Bad Guys billboards, animated GIFs, and 3D advertising, generated more than 10 million impressions of at least 10 seconds in the first four days of the program, and were seen by more than 2.2 million unique players. Furthermore, gamers choose to interact with the 3D characters for almost 42 days of total talk time, resulting in a 62 percent engagement rate.

Super League’s full suite of ad formats come fully equipped with robust performance analytics, now optimized for 3D units

Super League’s entire ad suite includes extensive performance analytics, which are now customized for 3D units and provide essential measurement around key metrics such as engagement rate, response rate, chat time, exposure time, reach, and complete audience demographics. This is the first of many initiatives that will allow Roblox users to interact and speak with businesses in ways they have never experienced before.

“We are committed to innovation and creating unforgettable characters that thrill, amuse, and entertain audiences of all ages at DreamWorks Animation and Universal Pictures, so we are thrilled to help introduce DreamWorks’ incredible Bad Guys to the world through Super League Gaming and the gaming metaverse,” said Nicole Schlegel, Universal Pictures’ Vice President of Global Digital Marketing.

“The ability to bring these characters to life at scale elevates the in-game experience,” said Mike Wann, Super League’s Chief Strategy Officer.


Image credits: Shutterstock, CC images, Midjourney, Unsplash.