Tag: Heineken

Heineken introduces a new metaverse product

Heineken Silver, the world’s first “virtual” beer, was launched as HeinekenĀ®’s ironic way of poking fun at brands releasing products in the metaverse that are actually best enjoyed in real life. In a series of exclusive launch events across Europe,

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Heineken joins the metaverse

Heineken’s unveils a new and entirely virtual beer nods. The virtual brew, which advertises “no calories, no hidden ingredients, and no beer,” was designed as a humorous activation that taps into the hoopla around the metaverse and virtual products while

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