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Economy November 21, 2021

Virtual Voyagers, behind the concert halls of the metaverse

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Virtual Voyagers is a Spanish company that has participated in the creation of Facebook’s metaverse concert halls.

The Facebook metaverse -now Meta- includes various test versions that anticipate part of what may be the virtual universe. Which additionally they plan to alter the Internet, despite the fact that its official launch could take several years. And a Spanish company has managed to become crucial to Mark Zuckerberg’s project in one of them.

Virtual Voyagers is an organization specializing in virtual environments. Facebook is creating more than 200 initiatives of this type. However one stands out above the rest. Horizon Venues, a platform for broadcasting live events that the firm established last year and will be part of the metaverse in which they are investing billions.

Virtual Voyagers

Virtual Voyagers is about recording concerts in 360 degrees.

Virtual Voyagers’ duty is to record concerts in 360 degrees. Viewer can view these virtual reality experiences via Facebook and virtual reality goggles. “When the pandemic hit, all performances were canceled,” says Edgar Martn-Blas, the company’s CEO, in El Pas. “In a meeting we had with Supersphere, the possibility came to research how to make 100% virtual concerts.”

They offered the proposal to Facebook shortly after. A pilot test in a small metaverse developed specifically for the presentation led to its acceptance as well. “We were all little monkeys in the little metaverse we created to make a demo of a concert. When we showed the prototype of the concert editor,” Martn-Blas recalls, citing the demo as a significant element in Mark Zuckerberg’s business accepting the project.

Although the formal launch of the metaverse could take another ten years for the entrepreneur, the presence of large brands in other virtual universes is a hint of the technology’s bright future.

Live events, one of the main attractions of Facebook’s metaverse.

One of the most exciting aspects of the upcoming metaverse is the possibility of experiencing concerts and live events in a whole new way. In this regard, there have already been several tests, particularly in the video game industry, that demonstrate the utility of this functionality.

Fortnite, the online video game, is an example of this. For years, the game has hosted unique events for its members that have little to do with the game itself. Its metaverse has provided a free platform for artists like Ariana Grande and J Balvin to perform live for crowds too large to fit in a stadium. Travis Scott’s concert on the platform in April 2020 drew 27.7 million live viewers.

The metaverse that Marck Zuckerberg dreams of could go one step further.

Using virtual reality, we can experience Zuckerberg’s dream of a metaverse in a new and immersive way. Users would, predictably, have to pay entrance in this virtual environment, despite the fact that technological advancements would result in a before unseen spectacle.

It is possible to apply the same approach to other types of live presentations. Such as a play, a movie, or a sporting event, in addition to concerts. Without a question, there is a vast world to be explored by entertainment firms. Which will provide enough of fodder for discussion in the coming years.

Michelle D. Madsen graduated from the University of Westminster and has been deeply involved in the world of finance ever since. She has worked as a Broadcast Journalist hosting various news shows and informative webcasts about the financial markets. Since 2004 she has also been writing for MetaNews daily, her attention to detail, and her in-depth knowledge of the financial markets have led her to cover Foreign Exchange and commodities. The world of finance has changed in the last few years with the introduction and rising popularity of cryptocurrencies and the Metaverse. She has in no means been left behind, adding this to her bank of intellect and is now also an expert in cryptocurrencies. For the last ten years, Ms. Madsen has been engaged in the financial market. She has notedly written a great number of incredibly informative reviews for the crypto, NFT and the Metaverse. Her wealth of knowledge has enabled her to become a leading expert in the field. She continues to inform the public writing up-to-date, thorough reviews for the readers of MetaNews as she has for the last decade.

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Economy

Microsoft clearly engages in the metaverse using Q2 earnings call

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Satya Nadella, CEO of Microsoft, revealed his vision for the metaverse at the company’s Q2 2022 earnings call.

Overall, the company’s Q2 2022 filing showed a significant increase in cloud-based services. Microsoft reported $51.7 billion in revenue, a 20% increase over the previous year. Intelligent Cloud revenue was $18.3 billion, a 26 percent increase over the previous year. Azure drove a 29 percent increase in sales for server goods and cloud services. As well as a 46 percent increase in revenue for other cloud services.

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Among the trends noted by Nadella on the earnings call was a “structural shift in PC demand.”

According to Microsoft CFO Amy Hood, Windows revenue from PC manufacturers increased by 25%, which was “far over expectations”. She stated that demand was being driven by the PC market’s success, particularly in the commercial category.

According to an earnings call transcript obtained on the financial blog site Seeking Alpha, Nadella envisions the metaverse as the next wave of the Internet. “Just as the initial wave of the Internet has allowed anyone to construct a website, I believe the next wave of the Internet will be a more open world where people, whether companies, game developers, or anyone else, may create their own metaverse world,” he stated.

“The first place we see this is the increasing digitization of people, places, and things to truly enable organizations automate operations at the next level,” he explained. “So, today, we have a number of examples of customers engaging with us through Azure IoT, Digital Twins, and Mesh. So that’s what you’ll see in Azure, and we’re investing heavily on it.”

Nadella sees prospects for Dynamics 365 Connected Spaces further up the software stack. This in-development technology is to control physical operations in physical areas such as a store, a connected factory, or a building. “We now have a suite that powers entirely by connected spaces,” he explained. Microsoft’s goal, he noted, is to automate physical operations.

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Economy

Style.me introduces its wearable NFTs in the metaverse

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Style.me, the industry-leading 3D fashion technology company, has launched a new innovative offering that enables designers to become metaverse-capable creators. In addition this latest step extends the company’s solutions into the world of digital fashion and NFTs. Moreover building on its growing success in virtual fitting and styling.

Style.me

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The company Style.me mints and distributes fashion NFTs

Style.me creates and distributes fashion NFTs, allowing people to wear, share, and use them across the metaverse. In addition, the company gives its partners the ability to bring their physical collections into the digital realm through bespoke “phygital” experiences.

The company Style.me’s plug-and-play technologies will allow metaverse projects to make digital fashion accessible to their communities. New experiences, such as virtual runway presentations, exhibitions, and live events, will be possible for designers and companies.

Style.me, with its 3D and AR technologies, is at the forefront of making digital fashion more accessible

Fashion NFT utilities are now limited, and Style.me is at the forefront of making digital fashion more accessible with its 3D and AR technology.

Style.me’s President, Rufus Parkinson, stated. “Style.me’s mission has been to enable consumers to see and interact with fashion in the digital environment since its inception. We believe that digital fashion and NFTs will alter the industry by allowing us to leverage our patented technology to open up a new dimension of user experiences.”

Combined with blockchain technology and the rapid expansion of the metaverse, digital fashion will explode in the next few years. Morgan Stanley estimates that the premium digital fashion sector alone will reach $20 billion by 2030.

Style.me’s goods are already in high demand, with consumption rising 386 percent in the last year, and this additional fashion NFT offering offers up even more prospects for growth in the digital fashion industry.

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Economy

Metaverse: Tencent is updating QQ with the Unreal game engine

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According to an upgraded version of the program, Tencent Holdings has stealthily integrated the Unreal Engine video game engine into its increasingly obsolete QQ messaging network. Hence, analysts believe the move is part of the social media and gaming giant’s entrance into the metaverse.

metaverse tencent

According to LibChecker, a third-party app inspection tool, the Shenzhen-based company updated QQ last month. The new version, which was formerly a chat app, includes portions of the Unreal Engine video game engine.

Tencent launched a new app feature called Super QQ Show, which is a 3D interactive arena where users can socialize, watch shows, and play games, at the same time as the update. As a result, observers claim the move is Tencent’s latest attempt to establish a footprint in the metaverse.

Resuscitating QQ.

The decision also demonstrates Tencent’s commitment to resuscitate QQ, its second most popular messaging platform behind WeChat with 590 million monthly active users, which had fallen out of favor in recent years as Chinese netizens shifted their attention to short videos and other platforms.

In China, the metaverse is gaining traction. Although the country has not yet developed a national plan for the concept, like South Korea has, officials in some key cities have pushed businesses to investigate it. For example, one of four frontiers to explore in Shanghai’s future five-year plan is the metaverse.

The Super QQ Show is currently under testing by a small number of users. Tencent staff uploaded screenshots and video footage of the functionality. Which shows players dressing up their avatars in 3D, decorating their homes, and visiting others. Thus similar to Nintendo’s Animal Crossing video game franchise.

The Unreal Engine is utilized in successful games such as Bioshock and Mass Effect. Tencent owns a 40% share in Epic Games, which operates the engine in the United States. Last year, Epic Games was one of the first worldwide tech behemoths to make metaverse development a top priority. Epic’s flagship game, Fortnite, considered as one of the market’s leading metaverse initiatives.

For MetaNews.

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