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Metaverse January 16, 2022

Walmart is about to take on the metaverse trend

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Walmart appears to be venturing into the metaverse with plans to create its own cryptocurrency and collection of non-fungible tokens, or NFTs.

Walmart filed several new trademarks that indicate its intent to make and sell virtual goods

Late this month, the big-box retailer filed several new trademarks indicating its intention to manufacture. And sell virtual items, such as electronics, home décor, toys, sporting goods, and personal care products. In a second filing, the company stated that it will provide customers with both a virtual currency and NFTs.

Walmart filed the applications on December 30th, according to the US Patent and Trademark Office. Seven different applications have been submitted in all.

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A spokesperson from Walmart didn’t immediately respond to CNBC’s request for comment.

Josh Gerben, a trademark attorney, described them as “very severe”. “There’s a lot of language in these. Which indicates that there’s a lot of planning going on behind the scenes about how they’re going to deal with cryptocurrency. How they’re going to deal with the metaverse. And how they’re going to deal with the virtual world that appears to be coming or is already here.”

Businesses have been hurrying to find out how they would fit into a virtual world since Facebook announced it was changing its corporate name to Meta. Reflecting its ambitions beyond social media, according to Gerben.

Nike filed its plans to sell virtual branded sneakers and apparel

In early November, Nike submitted a series of trademark applications that hinted at its plans to sell virtual branded sneakers and gear. Later same month, it announced a collaboration with Roblox to build Nikeland, an online realm. It paid an undisclosed sum in December for the virtual sneaker business RTFKT.

“Suddenly, everyone is like, ‘This is becoming really serious, and we need to make sure our IP is secured in space,'” Gerben explained.

Gap has also begun producing non-traditional versions of its trademark logo sweaters. According to the fashion company, NFTs will range from $8.30 to $415 and include an actual hoodie.

In the meantime, both Under Armour and Adidas’ NFT debuts last month were sold out. On the NFT marketplace OpenSea, they’re suddenly fetching exorbitant rates.

Urban Outfitters, Ralph Lauren. And Abercrombie & Fitch, according to Gerben, have all registered trademarks in recent weeks indicating their intention to create a virtual store.

A report from CB Insights outlined some of the reasons why retailers and brands might want to make such ventures

According to the company, launching NFTs allows firms to tokenize physical products. And services in order to lower online transaction costs. NFTs can also function as a sort of authentication for real. And more expensive goods for luxury businesses like Gucci and Louis Vuitton, according to CB Insights.

More stores will want to develop their own environment around the metaverse and products saved on the blockchain, according to Gerben. More retailers will want to create their own ecosystem around the blockchain as consumers become familiar with the metaverse and items stored on it.

Michelle D. Madsen graduated from the University of Westminster and has been deeply involved in the world of finance ever since. She has worked as a Broadcast Journalist hosting various news shows and informative webcasts about the financial markets. Since 2004 she has also been writing for MetaNews daily, her attention to detail, and her in-depth knowledge of the financial markets have led her to cover Foreign Exchange and commodities. The world of finance has changed in the last few years with the introduction and rising popularity of cryptocurrencies and the Metaverse. She has in no means been left behind, adding this to her bank of intellect and is now also an expert in cryptocurrencies. For the last ten years, Ms. Madsen has been engaged in the financial market. She has notedly written a great number of incredibly informative reviews for the crypto, NFT and the Metaverse. Her wealth of knowledge has enabled her to become a leading expert in the field. She continues to inform the public writing up-to-date, thorough reviews for the readers of MetaNews as she has for the last decade.

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Metaverse

Imperial: Operation Rio, an e-sport inspired game

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Electronic gaming tournaments were first organized as esports, and as they quickly gained popularity, they were transformed into a multi-million dollar industry. Every great club has a great sponsor, therefore in 2022 Imperial Esports collaborated with partners like Sportsbet.io and Gamdom.com to make a significant move that resulted in the most famous Brazilian CS:GO players.

The project Last Dance, which brought together legendary figures from the Counter-Strike world like Gabriel “FalleN” Toledo, Ricardo “boltz” Prass, Vinicius “VINI” Figueiredo, Lincoln “fnx” Lau, and Fernando “fer” Alvarenga, took place in Imperial this year. This marked a turning point for the community, which was thrilled at the prospect of watching world champions compete together once more. Currently, Marcelo “chelo” Cespedes, a player who joined as a reinforcement after Fnx transitioned to a coaching post, is a member of the squad.

The three organizations agreed to release a game with a CS:GO theme that was inspired by the team because of the project’s success and high level of publicity. That’s where Caleta Gaming, a Brazilian company that already collaborated with Sportsbet.io and Gamdom.com, comes in. Caleta Gaming is a creator and producer of online games. The game was created by Caleta’s staff, which collaborated with both businesses to make it available on its iGaming platform.

“Joining forces with electronic game heavyweights like Sportsbet.io, Gamdom.com, and Imperial is looking to attract discerning and savvy players,’ stated Junior Gonçalves, Product Leader at Caleta Gaming. These are the characteristics that Imperial incorporates into its style of play.”

Imperial: One of the top eSports teams in the world created Operation Rio for the general audience

Imperial: Operation Rio is a high-volatility slots game with a maximum payout of 15000 times the total bet that was created specifically for the squad and was inspired by CS:GO. Fans of Counter Strike are familiar with the game’s bonus feature, which awards players based on their decision about which boxes to open and distributes prizes in accordance with the team emblem or signature that is chosen.

According to Felippe Martins, CEO of Imperial Esports, “We are making history by developing the first exclusive and genuinely thematic game for an eSports company that we are aware of.”

Justin Le Brocque, Head of Marketing at Sportsbet.io, stated, “With the launch of the Imperial: Operation Rio slot, we pushed our cooperation with Imperial to another level, delivering a unique entertainment experience for our users. In addition, co-founder of Gamdom.com Felix R. stated, “Innovation is a Gamdom differential and we illustrate it with this new game.

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Metaverse

Hey Bear Club is a community-based NFT project

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Hey Bear Club is a utility-based nft that bridges the gap between the real world and the completely immersive virtual environment. It was inspired by a passion for art and fashion and aims to bring the two together.

Every bear is unique, and every holder will receive a VIP pass to the holders-only community, exclusive merch drops from well-known and up-and-coming designers, airdrops (for example, future nft drops will be sent to the holders), and first-hand experience with the hey bear club web3 activities.

The company’s goal is to cooperate with a wide variety of groups in addition to their existing stakeholder base, beginning with the community of designers and developers. This will be the platform where artists, graphic designers, fashion designers, and others working in the art and technology space can connect with one another, create together, and build for the holders of their tokens.

The design ideas of the company are meant to mirror their society in general

Although there are some that are more noticeable than others, this does not mean that there are not smaller groups or individuals. And despite the fact that they all dress up differently when they go out, the company wants its holders to have a good time, experience excitement, and go on an adventure as they make their way through the Hey Bear Club.

The gathering of the bears’ personal first aid kits is the initial adventure of the Hey Bear Club. The majority of the bears will be designed by the firm’s in-house team, but the company is also inviting individuals talented designers from all over the world to co-design some of the bears. These designers will contribute their own unique brand of creativity, ingenuity, and imagination to the hey bear club.

“We are a group of individuals who get our motivation from the worlds of art, fashion, and technology. In addition, we are on a mission to facilitate the personal development of others while including them in our exciting adventures. We bring decades of experience to the table in the fields of digital marketing, fashion, design, technology, cryptocurrency, art, and nfts.”

Twitter: twitter.com/_heybearclub_

Discord: discord.com/invite/heybearclub

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Metaverse

Bulgari presents its metaverse world

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On ZEPETO, the largest metaverse platform in Asia, the Italian luxury brand BVLGARI will launch a private virtual world for its customers. Beginning on the 31st of August in 2022, it will include a pop-up store known as “BVLGARI SUNSET IN JEJU” and offer guests a variety of offline and online activities.

The pop-up store and a café, both of which are physically located in Parnas Hotel Jeju, have been virtually recreated in BVLGARI ZEPETO World so that guests can enjoy themselves there even if they do not go to the actual place. BVLGARI ZEPETO World features the 2022 BVLGARI Resort Collection in Eden, which was inspired by the summer sky with hues of gold and warm apricot.

Guests can enjoy sweets and beverages at “BVLGARI SUNSET IN JEJU,” which is an embodiment of the identity of the brand

In particular, the virtual world has provided its inhabitants with a few more enjoyable options. For instance, when users finish a mission, they will be rewarded with items from the BVLGARI Resort Collection as well as signature accessory pieces, which they can use to outfit their avatars. Users are able to get a feel for the brand by dressing their avatars in classic pieces from collections like as B.zero1, Divas’ Dream, and Serpenti.

In addition, Blackpink Lisa, the brand’s worldwide ambassador, will hold a virtual live event, which is already generating a lot of attention. On the BVLGARI realm, her avatar will engage in a variety of interactive activities with the brand’s devoted followers, such as taking selfies.

Since its inception in August 2018, the metaverse platform ZEPETO, which is managed by Naver Z, has accumulated more than 320 million members all around the world. Since teens make up 80 percent of the platform’s user base, it is firmly establishing itself as a favorite hangout spot for generation Z across the world in this age of the metaverse.

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