In the metaverse, Zara debuts its first collection

Zara, the Spanish global fashion giant, launched its first collection of designs for humans and avatars, it announced Tuesday. In addition,the physical and virtual models can be purchased at the chain’s stores anywhere in the world.

Ader Error created the designs for Zaara’s new collection in collaboration with the brand. One of South Korea’s largest clothing brands.

The AZ Collection series’ joint release is set to be one of the most talked-about events in the metaverse. According to the Spanish chain, the models are influenced by current fashion trends.

There are more than a hundred pieces in the ADERERRORXZARA virtual store, hosted on the ZEPETO platform. “You can buy virtual clothing and makeup for your avatar,” according to the website.



On The Flipside

The well-known Spanish retailer, which has over 7000 locations worldwide, takes its first steps into Web 3.0. The collection has already piqued the interest of 50,000 users on the virtual store.

It’s no coincidence that ZEPETO is launching Zara’s new virtual fashion collection. With over 200 million users and rapid growth in the last year, the platform is a very popular metaverse.

Users can not only create their own versions of themselves on the ZEPETO virtual platform, but they can also live in a completely digital world. The app, which is available on both the App Store and the Google Play Store, allows metaverse fans to make animations by simply taking a selfie.

Zara’s new virtual collection features trends inspired by the lifestyle of people experiencing both real and virtual worlds simultaneously, according to the brand’s website.

It goes on to say that this is “a project that reflects on language’s ability to express ideas. Additionally give rise to new ways of thinking, and create new cultures.”

The AZ Collection features unisex dyes and patterns that are wide and comfortable. Winter clothes in a casual style, such as pants, coats, and sweatshirts, make up the fashion proposal.

“It also includes accessories like scarves and wool hats, as well as something different like shirts and suits,” says the author. The collection is dominated by blue, gray, and black tones,” according to the website.

Garments are already available in the online store

In Spain, South Korea, the United States, Germany, Denmark, France, Italy, the Netherlands, China, and Japan, garments with an average price of 199 euros are already available in the online store and in a few physical stores.

The traffic and functionalities of ZEPETO are very appealing to the Zara and Ader Error brands. You can customize your avatars and gain access to various personal items, such as clothing and accessories, by logging into the platform.

Zara isn’t the only retailer to introduce new clothing lines. H&M has already done so by launching its virtual clothing collection in the Nintendo video game ‘Animal Crossing’. In addition ZEPETO represents brands such as Gucci and Nike.

Image credits: Shutterstock, CC images, Midjourney, Unsplash.