BuzzAR, a Singapore-based startup that focuses on the development of virtual worlds, recently debuted its face-to-avatar “Pop-Up Metaverse” in the real world (IRL) at the Queen Elizabeth II Centre in London, England. There, hundreds of attendees had the opportunity to have their likenesses transformed into avatars in real time.
The event, which took place during London Tech Week 2022, was called “Minting Good,” and it was organized by the Singapore Economic Development Board (EDB), SGInnovate, and the Singapore Global Network (SGN) in an effort to promote the use of technology for charitable purposes.
Bell Beh, CEO of BuzzAR and co-founder of the company, was one of three people who talked alongside Bettina von Schlippe and Bernard Toh, co-founders of Brytehall, on the topic of reimagining brand experiences in the metaverse. Both of these companies, which are closely associated with the Metaverse, gave presentations at the London Tech Week 2022. According to the findings of a recent study conducted by the American financial services company Citi, the metaverse may have a digital population of as many as five billion people and an economy of up to $13 trillion by the year 2030.
The IRL pop-up metaverse initiative has tight ties to the debut of Bae, a virtual commerce infrastructure
Bae is now a smartphone app that is exclusively available to users who have been invited to download it. Bae, the first virtual avatar created by BuzzAR, is a character with her own individual history and identity. “That we are free to be whoever we want to be is the message that is made very apparent to everyone by Bae, and especially to women. You have the ability to be brave, creative, and fun “said Beh.
Ken Lim, CTO of BuzzAR and one of its co-founders, claims that one of the organization’s primary goals is to have a constructive effect on the businesses it works with. “We are aware that this is a difficult time for many businesses to maintain their market presence, but we do not want them to only maintain their market presence; rather, we want them to grow. We are making all of our developments, technologies, and application programming interfaces (APIs) available to any and all brands. All brands that have been given the green light are welcome to enter the metaverse with free commercials and re-market their wares to our worldwide gaming audience, which comes from 191 nations “he said.
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