Today, Upland made the announcement that they will be bringing European football to the metaverse by forming a strategic collaboration with FC Porto. The overall goal of the two groups is to exert influence on the development of fandom in the metaverse. This will comprise a variety of NFT collections as well as a digital version of a football stadium.
FC Porto, the champions of Portugal’s Primera Liga in 2022, is making new strides in the Upland metaverse
As part of this new relationship, the football club will construct a digital stadium in Upland and will also produce collectible NFTs of both the team and its players.
It is important to note that the Upland metaverse corresponds to the physical world. As a direct consequence of FC Porto’s incorporation into Upland, the Portuguese metropolis of Porto will soon become accessible within the metaverse. This indicates that followers will be able to purchase NFT homes that are mapped to their actual addresses in the real world. The development of Estádio do Drago (also known as Dragon Stadium) in Upland will, of course, serve as the primary focus of this endeavor.
There is no question that its NFTs, which will be the first suite of NFTs offered by a European football club, will also be a key lure for supporters. Fans will have the opportunity to gather and exchange NFTs in Upland as a result of this. Even player-owned and player-operated shops on the metaverse’s virtual properties will be a part of the platform’s distinctive gameplay features when it launches.
Excited fans won’t have to hold their breath for very much longer before they can appreciate their team’s virtual activities. In point of fact, the initial stage of the rollout of the FC Porto franchise in Upland is scheduled to take place during the 2022–2023 season.