McLaren Special Operations (MSO), the division of the British automaker that builds bespoke and one-off cars, just announced the first steps in what it calls an “ambitious metaverse strategy.” The first NFT drop will be exclusive to owners, but there’s a chance that outsiders will be able to join the party later.
The automobile brand is joining the ranks of other automakers pursuing digital engagement by releasing NFTs
By publishing NFTs and providing exclusive content through its metaverse-based MSO LAB, McLaren is joining the ranks of other automakers exploring digital interaction.
MSO LAB is an online community where users can engage with various MSO teams and obtain early access to NFT drops. Early members receive a McLaren design team digital sketch and a virtual tour of the McLaren Technology Center. They will also be able to attend events.
Genesis Collection is MSO LAB’s inaugural NFT, and it will be an invite-only mint, according to the business. The limited-run will feature “one of McLaren’s most renowned cars,” with pricing and other details to be announced soon. Music, drawings, art, data, and other information can all be stored on NFTs, but it’s unclear what McLaren will do with its maiden foray into space. It could be pictures or sounds from a limited-edition car, such as the McLaren Senna or P1, or artwork inspired by the vehicles.
You’re out of luck if you’re expecting to get your hands on a McLaren NFT in the first round. The first drop is exclusive to those who have been invited, with two waves of email notifications sent to “specially invited persons.” If you don’t own a McLaren, and there aren’t many of us who do, you still have a chance to join the exclusive club in the future.
The automobile brand will be prioritized for customers,
Customers will be prioritized for membership, but McLaren does not go so far as to suggest that access will be fully restricted indefinitely. Being a McLaren club member without owning a McLaren, on the other hand, may make some people feel insecure.
McLaren is the latest in a long line of automakers who have partnered with NFTs to promote a new vehicle or a brand. Early reservation holders received an Integra NFT, and Alfa Romeo will employ NFTs to store vehicle history data on the blockchain. In an effort to preserve M engine noises for future generations, BMW even used the technology to record engine sounds for storage in a museum.