Metaverse Fashion Week Hits the Digital Catwalk This Spring

Metaverse fashion week

Decentraland is set to host the Spring Metaverse Fashion Week (MVFW) in March, the second such fashion week in the virtual environment.

Earlier this year Decentraland hosted 108,000 people at the first-ever MVFW. Luxury fashion brands including Dolce & Gabbana, Tommy Hilfiger, Selfridges, Guo Pei and Paco Rabanne took part in the landmark event.

Metaverse fashion weekNow Decentraland and its partners, including the non-fungible token (NFT) marketplace UNXD, is seeking to repeat the trick next year. This time the two will collaborate with the Spatial and OVER metaverses to seek out a wider audience.

“After our successful first season with Decentraland, we’re thrilled to be expanding the MVFW platform together to encompass additional metaverses,” said Shashi Menon, Co-Founder and CEO of UNXD.

Digital fashion makes a strong use case

Fashion-conscious metizens minted over 165,000 free NFT wearables at the previous MVFW suggesting strong demand for digital wearables.

Metaverse fashion week

Now Dr. Giovanna Graziosi Casimiro, the head of MVFW, argues that digital fashion is providing one of the strongest use cases for the metaverse.

“I am incredibly honored to be leading the second annual Metaverse Fashion Week and cannot wait to show the world what has developed since the last time we showcased the fashion revolution in the metaverse on a grand stage,” said Dr. Casimiro.

“Within one year, we have shown the world one of the strongest and most obvious use cases for the metaverse yet—digital fashion. After all, we don’t all want to look like dull copies of the same avatar in our digital lives. Just like in the real world, we all want to individualize and curate the personal aesthetics that we are recognized for.”

The theme of Spring MVFW is ‘Future Heritage,’ which is illustrative of how the event is seeking to connect traditional fashion houses with emerging creative talent.

Metaverse fashion week hits the catwalk

MVFW will hit the luxury fashion district of Decentraland between March 28-31, 2023. The event will see internationally recognizable fashion houses return to the catwalk in the Decentraland fashion arena.

Those who wish to register for the event can do so here.


Image credits: Shutterstock, CC images, Midjourney, Unsplash.