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How the Metaverse is Changing the Beauty Industry

How the Metaverse is Changing the Beauty Industry

Countless obituaries have been written about the metaverse, but not everyone is reading from the same page. This week, 120-year old American cosmetics brand Elizabeth Arden launched its first virtual store in the metaverse. The store’s opening signals the growing

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The Chinese Metaverse Is No Fun At All

The Chinese Metaverse Is No Fun At All

The Chinese metaverse is no fun. Under the strict supervision of government officials, the virtual world is relentlessly focused on industry and healthcare.  In fact, the Chinese Communist Party (CCP) has even gone as far as to issue a state-backed

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France Metaverse Consultation Takes Fight to Tech Giants

France Metaverse Consultation Takes Fight to Tech Giants

The Economic Ministry of France has published a metaverse consultation, seeking input from the public about “immersive virtual worlds of tomorrow.”  Featuring seven questions, the questionnaire seeks to gain a better understanding of user perceptions around expanding digital realms like

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