Chinese reality TV show Sing!China is entering the metaverse. Web3 technology company NFKings is working with Hong Kong Stock Exchange-listed variety program IP operator Star CM Holdings to launch Sing!Meta, a metaverse version of the popular musical show.
Sing!China is reportedly watched by more than 100 million people in mainland China. The show invites celebrity mentors to discover talented musicians through blind auditions and team competitions.
According to Star CM, Sing!Meta will provide fans and contestants an immersive and more interactive experience to the television show. Items in the metaverse can also be converted to NFTs that users can buy and sell.
Performing in the Sing!China virtual world
Star CM chief executive officer Tian Ming said Sing!Meta offers a digital bridge for television audiences to step onto the virtual stage of Sing!China and immerse themselves in the show. Participants can audition, perform, and engage directly with other viewers and contestants.
“Web3 and the metaverse are subverting the existing mode of the entertainment industry, accelerating the combination of traditional entertainment and technology in various aspects,” Ming said in a statement.
“We are thrilled to introduce millions of Sing!China viewers and fans to Sing!Meta, and we look forward to the unique experience that the web3 metaverse of Sing!China can offer to this industry.”
Imagine a boundless music experience – @singm3ta 🎵
Created by NFKings and Star CM
For 100 Million #中国好声音 Sing!China viewers & fans
— Sing!Meta耀音 (@singm3ta) July 15, 2023
Sing!Meta is powered by web3 protocol technology from NFKings. Once in the metaverse, users will be able to generate a unique decentralized identity, record and mint music as non-fungible tokens (NFTs), as well as own and decorate their music rooms.
“We will empower Internet protocols [IPs] with metaverse, blockchain and cutting-edge technologies and optimise this synergy and realization of the huge traditional IP content matrix,” said NFKings founder and CEO Matthew Lim.
Sing!Meta will be available for download worldwide once it launches in August. Star CM and NFKings did not say how exactly people will access the Sing!China metaverse.
Metaverse draws big brands
Star CM Holdings’ move into the metaverse is part of a broader trend among major media entities. In recent months, brands such as Disney, Warner Music Group, and Universal have all created their own metaverse experiences in The Sandbox.
As MetaNews previously reported, the BBC is creating a collection of immersive experiences based on Doctor Who and Top Gear, two of the broadcaster’s most popular television shows. The programs are being launched in The Sandbox metaverse.
The metaverse is a virtual world that is accessed through a variety of devices, including VR headsets and smartphones. It is seen as a major opportunity for media companies to reach new audiences and generate new revenue streams.
BBC Studios’ Nicki Sheard said the launch of the Top Gear and Doctor Who experiences is just the beginning of the BBC’s metaverse journey. Companies that include Meta, Microsoft, and Roblox are already using the metaverse.
As of writing, shares of Star CM Holdings Ltd are up over 10% at HK$118.40 [~US$15.40], according to Google Finance. Over the past year, the stock price has reached a low of HK$32.55 and touched a high of HK$132.