Blackpink was awarded the trophy for “Best Metaverse Performance” at the MTV Video Music Awards for their ground-breaking in-game concert series that was a collaboration between PUBG Mobile and Blackpink called “The VIRTUAL.” The incredible performance, which garnered 15.7 million views from viewers all over the world, triumphed over a shortlist of six of the most famous celebrities and video games in the world, including Ariana Grande in Fortnite, Charli XCX in Roblox, and Justin Bieber in Wave. The shortlist was comprised of six of the most popular things in the world right now. In 2022, the MTV Video Music Awards, which recognize the best music videos of the previous year, will include a new category that will be titled “Best Metaverse Performance.”
The one-of-a-kind audio-visual event that took place over the course of two consecutive weekends in the month of July captivated people all over the world
The in-game event featured not only the premiere of a brand-new special tune called “Ready For Love,” but also virtual performances of BLACKPINK’s most popular songs by the group. Because of the partnership, a music video was produced, which, to this day, has had more than 151 million views on YouTube.
The members of Blackpink are seen in Ready For Love at a variety of famous locations from the PUBG Mobile universe. These locations include the island of Erangel, the Sanhok Rainforest, the Miramar Desert, the Vikendi Ice Fields, and a sea of flowers in Livik.
The film incorporates well-known elements of the video game PUBG Mobile, such as airdrops, helmets, planes, and bullets, so that viewers can feel as though they are truly a part of the PUBG Mobile universe. Fans can now watch the entirety of the music video for “Ready For Love” on the official YouTube channels of BLACKPINK and PUBG MOBILE.
As part of the cooperation, the music video for the BLACKPINK X PUBG Mobile special tune Ready For Love was launched. Since its first release, the music video has been viewed more than 146 million times. This is the first time that BLACKPINK has appeared in an avatar for a music video, and it is also the first time that PUBG Mobile has worked with artists to create a music video that features virtual images.