In the midst of the metaverse boom, Ray-Ban and Facebook pitch smart glasses.
Facebook and Ray-Ban parent Luxottica are rolling out $299 smart glasses that allow people to capture hands-free images, listen to music and make calls.
Facebook’s smart glasses are now available. Whether or not the fashion crowd embraces them could determine the tech’s trajectory after previous stumbling blocks.
As part of a collaboration with EssilorLuxottica, Ray-Ban developed the smart glasses called Ray-Ban Stories.. Which also produces eyewear for Burberry, Chanel, Prada, and Versace. They are made from three existing Ray-Ban styles and are available as prescription glasses and sunglasses.
Starting at $299, they’re available today. On Ray-website Ban’s and in stores in the United States, Canada, the United Kingdom, Italy, Ireland, and Australia. Their primary functions are to capture and share images and 30-second videos (with sound), as well as to play music and make phone calls. Facebook View saves the recorded content.
It has long been rumored that smart glasses are the next big wearable. However it has proven difficult to get people to wear them in the past, most notably with Google Glass.
Facebook is hoping that with Ray-Ban, it can finally break into an elusive market. As the metaverse becomes more mainstream and people blur the lines between physical and virtual worlds. Facebook and Luxottica’s glasses took a year to develop, and other major tech companies are also betting on smart glasses. Snap, Amazon, and Microsoft have all entered the market, with Apple and TikTok owner Bytedance possibly following suit in the future.
The vision and the challenge
Like Snapchat’s Spectacles, Ray-Ban Stories version one are technically smart glasses, but not AR glasses. Because they have computer functionality but do not overlay digital content on one’s field of view. “We’re working on AR glasses, but while we wait for the technology to catch up, we’re focusing on what we can enable now,” says Facebook product director Monisha Perkash.
The glasses were created by Facebook Reality Labs. Whose mission is to “create tools that will help people feel connected anytime and anywhere,” according to Perkash.
“Rather than technology distracting us and taking us away from the people around us, we want to create a sense of social presence. Having a feeling of being right there with another person and sharing the same space regardless of physical distance.” She declined to discuss future plans.
Metaverse technology raises ethical and legal concerns. Such as whether users can control the digital clothes that others perceive on them without their consent. Perkash did not respond to this or any other challenges. According to LaMeyer, it is still prudent for brands to keep an eye on how technology and usage evolve.
“You should learn and be aware of what’s going on early on, so that when it becomes ubiquitous, you can leverage it right away,” says LaMeyer.
NBA unveils a new Web3 project
This week, the National Basketball Association (NBA) announced the launch of its own non-fungible token (NFT) initiative called “NBAxNFT.” The purpose is to exhibit “all things crossing basketball and Web3, including NFTs, gaming, and the metaverse,” according to the professional basketball league.
Professional Basketball and Web3 Collide
The NBA has launched NBAxNFT, which presently comprises of a Twitter account and a Discord channel, as a follow-up to the successful NBA Top Shot collection and the impending Golden State Warriors 2022 Playoff responsive NFT collection.
NBAxNFT is billed as the “official Web3 home of the NBA,” and it intends to merge all things basketball with NFTs, gaming, metaverse, and Web3 concepts.
The initiative’s official Twitter account says, “Thanks to all who have followed.” “We’re delighted to use this area to share all things NBA basketball and Web3 with you, if you’re new here.” I’m excited to work with our community and partners like NBA Top Shot.”
The NBA Top Shot NFT collection from Dapper Labs is now in ninth place in terms of all-time sales volume of NFT collections. Since the NFT’s debut, 16,006,548 copies of NBA Top Shot have been sold, equating to $885.6 million.
The NBA’s 2022 Playoff NFTs will be disclosed this weekend, according to the NBA’s freshly formed Discord channel, which now has over 35,000 members.
When the NBAxNFT Twitter account originally announced the Web3 program, it said, “We’re highlighting all things crossing basketball and web3, including NFTs, gaming, and the metaverse.”
The Golden State Warriors announced the launch of a 2022 Playoff responsive NFT collection
The NBA’s Golden State Warriors announced the release of a 2022 Playoff responsive NFT collection four days ago. Despite citing Dapper Labs in a tweet regarding collaborators, the NBA has not said whether or not the Flow blockchain or Dapper Labs will be participating as of press time. The NBA’s Discord channel has been buzzing with talk about the imminent NFT launch on Ethereum.
Artyfact is a new GameFi metaverse project
Artyfact is a brand new Unreal Engine 5 metaverse project. Which is well-known for its cutting-edge photorealistic real-time images and other immersive experiences.
The GameFi project provides users with a AAA-quality experience that allows them to explore the metamonde, play numerous play-to-earn games, view, purchase, and trade NFTs, and host events, among other things. These experiences will all be linked to the project’s own economy, which will be interwoven with the native coin ARTY, much like a metaverse.
“Humanity is poised for a new phase of absorption in the digital world – immersion in the metaverse,” says Artyfact CEO Oleg Boystov, perhaps best illustrating the distinction.
The team has obtained support from Eternity, X8 Fund, Blockchain Invest, Capfinex, and Metehead, among others, with this aim in mind.
The Artyfact Metaverse is intended to serve as a user’s digital home inside a broader virtual environment. As a virtual environment, the platform functions with its own economy and regulations, relying on a metacity as an architectural feature. Users who live in it will be able to buy personal space and participate in a variety of fascinating activities, just as they would in the real world, and eventually sell, even partially, their space to other inhabitants.
There will be two areas to the metaverse: urban and gaming. While the urban portion will host NFT exhibitions, virtual meetings, concerts, shopping, and parades, the gaming side will feature dedicated NFT gaming stadiums. Battle royale, racing, and adventure games will all be available.
By focusing on the advertising side of the metaverse using metamond billboards, the Artyfact ecosystem provides various benefits to brands and influencers. For businesses, this means more exposure, and for billboard owners, it means more revenue from advertising. Consumers will be able to form stronger bonds with brands through cooperative gaming, virtual merchandise production, and event sponsorship, among other options.
TOKAU releases a new metaverse network
TOKAU’s new metaverse is collaborating with major players in a variety of fields, including music, entertainment, and fashion. Last year, social media took on a whole new meaning, with businesses and consumers alike becoming fascinated by the concept of the “metaverse” and the technology that underpins it.
The term “meta” has become ubiquitous, appearing in social feeds, news stories, and articles showcasing “overnight billionaires” who have made it big by grabbing a piece of the meta pie.
Now, TOKAU, a Japanese blockchain business, is creating MetaCity, the first metaverse network aimed at superstars and their admirers.
For those still unfamiliar, a “metaverse” is a 3D virtual reality into which individuals from all over the world can enter and interact with one another in real time. The space is constructed using blockchain technology, a permanent record system, and the data saved within the blockchain is known as non-fungible tokens, or NFTs.
NFTs have been incorporated into the normal business of huge organizations, while regular consumers are beginning to use them in their daily lives, based on the ideals of openness and decentralization that are key to Web 3.0. NFTs are being utilized as artwork, event tickets, software licenses, and fan club memberships, among other things.
Fans are not simply consumers in TOKAU’s MetaCity, which maps a 3D metaverse environment; they are also nodes in a sophisticated worldwide “SocialFi” (or “social-to-earn”) network where they can earn crypto tokens (a sort of exchangeable cryptocurrency) while they explore and play.
“There has been a shift in society’s social structure in recent years, and individuals now demand more access to the world around them,” says Nao Saito, MetaCity’s business development manager. “At MetaCity, we’ll provide our users the power to travel through time and space via virtual reality.”
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