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Tag: Burberry

AI Tool Certifies Brand Authenticity

AI Tool Certifies Brand Authenticity

In a world where counterfeit luxury goods are increasingly common, Entrupy’s AI technology has emerged, boasting 99.1% accuracy in authenticating products from brands like Louis Vuitton. As WSJ reports, Entrupy, a technology service founded in 2012, is addressing the resale

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Gucci uses Metaverse as a Product Testing Ground

Gucci uses Metaverse as a Product Testing Ground

Fashion houses such as Gucci and Burberry are leveraging the metaverse to test out new products and build stronger relationships with their audience. The practice is changing the way clothing brands interact with their customers, as the metaverse becomes a

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