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Tag: Estee Lauder

How the Metaverse is Changing the Beauty Industry

How the Metaverse is Changing the Beauty Industry

Countless obituaries have been written about the metaverse, but not everyone is reading from the same page. This week, 120-year old American cosmetics brand Elizabeth Arden launched its first virtual store in the metaverse. The store’s opening signals the growing

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Estee Lauder releases NFTs in the metaverse

Estée Lauder is entering the metaverse through the front door. As an exclusive partner of the very first Metaverse Fashion Week, scheduled from March 24 to 27, the cosmetics giant will unveil its first NFT inspired by one of its

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