Neal Mohan, CEO of YouTube, has revealed the platform’s ambitious roadmap for 2024, which will see an increased focus on AI to empower content creators and keep users safe.
To boost creators, improve viewer experience, and expand subscription services, YouTube is gearing up to focus on AI variation, content quality, and the growth of its subscription services.
At @YouTube, we’re excited about what’s ahead this year. Today I’m sharing 4 big bets we’re making in 2024, starting with how we’re using AI to empower human creativity. We want to help everyone create. https://t.co/oLJck6hXXh 1/4 pic.twitter.com/W4p0bGMn6K
— Neal Mohan (@nealmohan) February 6, 2024
Also read: YouTube Experiments with AI for Better Viewer Interaction
AI integration to alter content creation
YouTube’s push towards AI aims to redefine the content creation process by equipping creators with powerful tools to stretch creative limits while streamlining production. Efforts such as Dream Screen’s AI-generated background for YouTube Short videos and the platform’s ‘Dream Tracks,’ a music library, aim to make content creation more inclusive. The demand for AI-powered tools is evident, with YouTube Shorts averaging over 70 billion daily views and a 50% year-over-year increase in channels uploading shorts.
“Shorts is averaging over 70 billion daily views, and the number of channels uploading Shorts has grown 50% year over year.”
Mohan highlighted the developer’s role as “next-generation studios,” stressing their transformative nature in providing excellent entertainment stories. He, however, also noted the absence of credit to creators in labor data and recommended acknowledging them during significant industry forums. With YouTube’s attention to investing in artificial intelligence and creator empowerment, the platform aims to reshape what is known as digital entertainment.
“Being a creator is a full-time job with an international audience, but most governments don’t account for creators in their labor data. We believe creators should be recognized for their work.”
Monetization and creator support
On the monetary front, YouTube drives creator support through its YPP and monetization tools. With over 3 million channels enrolled in YPP and $70 billion paid out to creators, artists, and media companies over the last three years, YouTube stands as a leading creator monetization platform. The platform has also seen a massive jump in creators using memberships, which indicates fan funding’s growing effect on creator revenue streams.
“YPP has paid out more than any other creator monetization platform, and we paid over $70 billion to creators, artists, and media companies over the last three years.”
Notably, the acknowledgment of creators’ contributions and the provision of solid monetization tools highlight YouTube as a platform that is interested in promoting a sustainable creator economy. In doing so, the platform aims to encourage financially empowered creators and ensure that their ecosystem thrives in the long term.
Prioritizing user safety and content quality
Apart from improving creator empowerment and monetization, YouTube continues to be vigilant toward the safety of its platform and users. By providing quality content and ensuring a wholesome online experience for all users, YouTube ensures the confidence of viewers and advertisers. By maintaining its duty to link users with trustworthy information and protecting the creator economy, YouTube aims to develop a safe yet entertaining space for creators and viewers.
And our 4th bet for this year: protecting the creator economy is foundational. Our business as a streaming service relies on giving viewers and advertisers confidence that we'll deliver high quality content – that drives everything we do. 4/4
— Neal Mohan (@nealmohan) February 6, 2024
As YouTube prepares to embark on the quest towards AI integration, championing creators and ensuring user safety in 2024, it continues to be a trailblazer in digital transformation while affirming its focus on a vibrant creator community. While shifting industry trends and technological modernizations, YouTube is well-positioned to define what lies ahead for content creation and consumption online, establishing new benchmarks on creativity, inclusiveness, and quality.
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