Alpha Romeo acquires metaverse real estate

Alpha Romeo Formula 1 team ORLEN has invested in the metaverse to create an enhanced audience experience for fans. The Sauber Motorsport AG owned team has partnered with the world’s first hyper-realistic metaverse, Everdome, in order to create a realistic web3 experience for fans and the racing community.

Alpha Romeo partners with Everdome

“We are taking a big step into the metaverse, and Everdome has the skills and technology we need to create a new sports-viewing, immersive experience,” says Frédéric Vasseur, Team Principal Alfa Romeo F1 Team ORLEN.

Everdome will make it simple for us to capitalize on the team’s intellectual property, allowing us to create a hyper-realistic experience that will enrich everyday life by blurring the borders between reality and verse existence.”

Everdome promises to deliver the greatest quality connection between companies and customers in the virtual world by facilitating the development and exchange of NFTs, land sales, markets, and avatars. ORLEN will have its own section of the site, allowing fans and racing teams to engage.

“While interacting with a brand’s community and fandom is priority number one, the connection between sports and future technology has never been more clear.” “We believe that this relationship will allow both Alfa Romeo F1 Team ORLEN and Everdome to deliver for their respective communities,” stated Rob Gryn, CEO of Metahero & Everdome.

“Becoming an Official Partner of the Alfa Romeo F1 Team ORLEN is an honor, and one that we believe will benefit both brands and teams in the future.”

ORLEN’s expansion into the metaverse is expected to push motorsports

ORLEN’s foray into the metaverse is intended to usher in a new era of fan involvement and open up new avenues for innovation in the racing industry.

“Everdome is extending its doors to worldwide businesses eager to enter the metaverse,” says Bally Singh, CMO of Metahero and Everdome. The demand for organizations wishing to take advantage of the potential of owning real estate in this burgeoning market is booming, and we’re here to help them navigate this new procedure.


Image credits: Shutterstock, CC images, Midjourney, Unsplash.