Renovi has today announced the design and creation of seven virtual stores for leading companies from across the fashion, drinks, and motor industries – all launching at Decentraland Fashion Week.
DKNY, Phygicode by WyldFlwr, GM Motors, Lion, Taste of the Future, Prive Porter, and Charles and Keith are among the firms presenting their products and brands at the world’s largest virtual fashion show.
Renovi has developed bespoke stores
Renovi has constructed unique interior places, established bespoke storefronts, and produced Metaverse-appropriate logos and branding. In addition, it has partnered with Threedium, a company that has created digital wearables that allow fashion labels to market new goods to the Decentraland audience.
DKNY is providing avatars with a one-of-a-kind, immersive experience for this virtual shopping expo, which is focused on the spring 2022 campaign theme “Do Your Thing.” Individuality and self-expression, which are both welcomed and supported in the metaverse, are emphasized in the ad.
The candy-colored Koa shoulder bag and fun tie-up Alex shoes will be on exhibit in CHARLES & KEITH’s eye-catching stand. Explore the brand’s stunning marketing imagery and try on digital wearables in a similar way to a real shop. The firm will also give out free Koa bags and Alex sandals wearables to the first 1000 visitors to their stand; in the real world, twenty special tiny Koa bags will be given away through a social media campaign.
By issuing authenticating NFTs of its unique and premium handbags, Privé Porter is taking a step into the metaverse. Buyers of these actual, sought, valuable luxury items will be offered for sale in the metaverse for the first time.
GM will showcase the latest electric vehicle innovation
GM will demonstrate the newest electric car technology and usher in a new era for the GM brand, emphasizing the electrifying and vivid aesthetic that defines the company’s future.
Diageo’s “Taste of the Future” is a test and learn environment where the company may learn about the future generation of virtual brand experiences. Virtual mingling, special cocktail servings, iconic personalized virtual clothing, and exclusive mixology kits to attempt at home will all be available. All of these items may be found within the branded plaza.
“We’re happy to have collaborated with some of the world’s best companies to bring their vision to life in the Metaverse,” said Andy Charalambous, co-founder of Renovi.