The shoe brand AMBUSH is introducing a new project that will be fairly unprecedented in the world of fashion. The project will involve the creation of a pair of 3D-printed shoes that can be worn in the metaverse as well as in regular life. The sneaker, which goes by the name 100S, was produced in collaboration with Zellerfeld, a shoe maker. Zellerfeld was also responsible for producing the totally 3D printed HERON01 sneaker, which was displayed a few months ago.
The footwear was designed with the intention of promoting a circular economy through the use of recycled materials
In addition to its physical counterpart, the model is also offered as a digital counterpart known as an NFT. This NFT can be unlocked and worn within the AMBUSH SILVER FCTRY metaverse.
Since it has been a few months, the idea of the metaverse has been used more and more, and many concepts have been formed around this virtual world, which is still somewhat abstract for many people. Mark Zuckerberg, the founder of Facebook, offers this definition of the term: “In the metaverse, you will be able to do almost anything you can imagine. You can get together with friends and family, work, learn, play, shop, and create. There will also be completely new experiences that don’t really fit how we think about computers or phones today.” It would appear that this is now supposed to also involve the wearing of shoes that have been manufactured using 3D printing technology.
AMBUSH is a brand that has established itself as a new stayholder in the world of fashion. It was established by the American-Korean designer Yoon Ahn. A point of reference that provides even more forward-thinking items by making use of 3D technologies. Concerning the 100S, it is challenging to determine with absolute certainty which procedure was utilized.
The bright color and attention-grabbing design of the sneaker ensure that it will not be overlooked, that much is certain.