Lowe‘s wants to help builders visualize projects with it; Lowe’s metaverse assets, including free downloads of 500 product assets like chairs, are available on its own hub.
Lowe’s EVP and CMO Marisa Thalberg told media, “It’s all developing and up for exploration.” The shop chose “neutral and democratized” metaverse platforms, she said. She continued, “Our goal is to let individuals utilize their imaginations to make their virtual spaces as fascinating, inspiring, and entertaining as their real world spaces.” And that’s all we want.”
Metaverse members have paid thousands for non-fungible tokens to outfit aviators from Gucci, Balenciaga, Dolce & Gabbana, and Ralph Lauren. Gucci’s Roblox garden had 19 million visits. Dolce & Gabbana sold “The Glass Suit” NFT for $1 million.
Lowe’s will provide the first 1,000 Decentraland participants a limited NFT collection of boots, hardhats, and other accoutrements
Seemantini Godbole, Lowe’s EVP and CIO, said CNBC the retailer is bringing many of the concepts it applies for shoppers to the metaverse initiative.
“While shopping and becoming inspired, individuals want to put things together in the virtual world before starting their project,” she said. “Metaverse is the same. You want them to experience, feel, and comprehend before starting the real project.”
Godbole said many metaverse assets were built as 3D digital copies of tangible objects to assist online customers visualize real-life dimensions and characteristics. Lowe’s uses virtual and augmented reality to let shoppers design a kitchen online or map their home’s floor plan using a smartphone. “Our customers want to use VR and AR” said Godbole. “We’re applying some metaverse lessons”
Lowe’s doesn’t offer a physical good with a virtual one or a connection to its website from metaverse platforms, Godbole added. This may change.
“In the future, we could think about how all these things link and make sure metaverse users can shop these items on Lowe’s.com or in our stores,” she said.
Thalberg said the average metaverse player is “very young,” younger than the average Lowe’s customer or homeowner.
“Kids who use Minecraft and Roblox build and design a lot, which is intriguing. This idea of being able to construct, decorate, design, and develop is key, she said. We see a tremendous wave of millennial new homeowners who aren’t afraid of technology, so catching them young is wonderful.