Americana transforms objects into NFTs

Imagine a world in which your most prized physical possessions—a Prada purse, a pair of Nike Dunks, a Rolls-Royce, a wall of Impressionist paintings—could be indelibly marked as yours for all time, so that when future archaeologists unearth these historical artifacts in the year 3000, they can decode high-tech data that traces all the way back to your ownership. For digital assets such as NFTs, the blockchain holds this promise. However, Americana Technologies, a new startup backed by Reddit co-founder Alexis Ohanian, rapper Future, and OpenSea, aims to bring those possibilities to real-world assets.

Americana wants to use a microchip to construct it. Embedding the chip into any object, collectible, or work of art imbues it with all of the blockchain’s capabilities, effectively turning it into an NFT and attaching the corresponding digital ledger, which provides proof of authenticity, proof of ownership, and a complete history of ownership as a public record.

Americana is the next step for Web3

“Americana is the next stage for Web3,” said Ohanian, whose venture capital firm Seven Seven Six invested in the company. “The global provenance of objects that exist in the actual world is enormous, and there was no method to do it before Americana.” For the first time, big and small businesses can have their verified products on-chain and even earn royalties when they’re resold.”

“You can now buy a Gucci bag or a KAWS sculpture from a stranger and know it’s genuine—without going through a middleman,” he continued.

But most of us aren’t going to be able to take advantage of it just yet. Americana appears to be targeting obsessive collectors of traditionally pricey, often-hyped things, such as art, designer furniture, premium labels, limited-edition streetwear, or automobiles in the near future. (A $250 Gap x Kanye West sweater, a $32,000 Charizard Pokemon card, and a $140 million Pablo Picasso artwork, Figures at the Seaside, are among the items on its website.) In addition to blockchain benefits, the NFTA Universal Chip, according to the business, combines Web 2.0-level security with real-time GPS data.

According to Americana, the chip also incorporates a way for transferring ownership and royalties without the use of a middleman—presumably, scanning the object with your phone and accessing an app. It is said to support only Ethereum blockchain integration, but it is looking into other chains like as Solana.


Image credits: Shutterstock, CC images, Midjourney, Unsplash.