Coca-Cola introduces new metaverse drink

Coca-Cola announced another new flavor from its Coca-Cola Creations department, apparently inspired by gaming and it’s called “Zero Sugar Byte,” and it has launched first in the metaverse, specifically Fortnite before it appears in physical form in May.

Pixel Point, a custom island constructed in Fortnite Creative, is the result of a collaboration between the beverage dispenser and gaming organization PWR. Those who visit Pixel Point can participate in mini-games based on the drink brand. Coca-Cola emphasizes that this was a custom construct done without Epic or Fortnite’s official sponsorship.

The drink have the flavor of pixels

None of this tells us anything about the soda’s flavor, which I don’t think important. It has “the flavor of pixels,” according to the firm. “For our second expression from Coca-Cola Creations, we wanted to develop a new taste inspired by the playfulness of pixels, founded in the experiences that gaming makes possible,” Oana Vlad, senior director of Coca-worldwide Cola’s strategy, said in a statement.

“The purposeful air of mystery in determining the taste of a pixel intrigues me the most about this Coke Creation. We anticipate that any new Coca-Cola Creations expression would elicit discussion and speculation, which we welcome “Coca-Cola senior director of strategy Oana Vlad told me.

Coca-Cola Zero Sugar Byte will be available in extremely limited quantities

Coca-Cola Zero Sugar Byte will be sold in extremely limited numbers, and the online store will only be active for a limited time while supplies remain. The company is launching an augmented reality experience in addition to the Fortnite Pixel Point island. Scanning a Byte Coke on the Coca-Cola Creations website will give you access to it.

Coca-Cola explains it this way: “BYTE, an 8-bit pixel who was left behind when Coca-Cola Byte entered the metaverse, is the protagonist of the game. Players will direct BYTE to ‘jump’ up a spiral staircase using their fingers to hold down arrows, allowing the lone pixel to rejoin the Coca-Cola sign. The finish times of the players will be recorded in a virtual scoreboard that may be shared on social media.”


Image credits: Shutterstock, CC images, Midjourney, Unsplash.