Crystal Palace, a British football club, has decided to join the trend of using non-fungible tokens (NFTs) and the metaverse as new ways to connect with their fans. This decision comes as businesses, brands, and celebrities all over the world show an increasing interest in these two areas as new ways to connect with their audiences.
Crystal Palace Football Club submited a trademark application for its crest to the United States Patent and Trademark Office
The football club has included non-fungible tokens (NFTs), cryptocurrencies, digital collectibles, virtual footwear, clothes, and sports gear; online markets and exchanges for NFTs and cryptocurrencies; NFT-authenticated media; and more in the trademark application that it has submitted.
With the submission of this application, Crystal Palace has followed in the footsteps of other prominent football participants, such as the French football club Paris Saint-Germain, which submitted its trademark application for an NFT-related product in the middle of March.
In early June, the English Premier League, one of the most-watched sports leagues globally, within which Crystal Palace F.C. competes, ventured into the metaverse with two filings before the USPTO for its name and “lion head” logo, alongside the “loving cup trophy” logo.
A multi-year exclusive NFT agreement with Binance, the largest cryptocurrency exchange in the world by trading volume, was also signed by football star and Manchester United player Cristiano Ronaldo in late June. The partnership aims to develop a number of NFT products for the platform.
Outside of the community of football players, the NFTs and the metaverse are very popular. Other well-known names, such as NBA star Kevin Durant, American eCommerce behemoth eBay, leading chocolate manufacturer Mars Inc., automobile manufacturer DeLorean Motor Company, rapper Snoop Dogg, and many more are among those who have lately entered the industry.