The creative agency in New York Harper and Scott, that has developed a number of notable merchandise lines and private retail goods, has announced a new digital-focused division in its company, H+S Meta.
The virtual extension of the business looks to bring the company’s customer experiences into the metaverse
Through the virtual extension, the company wants to bring new customer experiences to the metaverse. Including digital products, NFTs, galleries, and virtualized events.
The creative agency Harper and Scott has previously partnered with Sephora, L’Oréal and Compass. As well as being the driver behind sought after merchandise collaborations like Popeyes x Megan Thee Stallion and Tim Hortons x Justin Bieber.
Harper and Scott hopes to aid future partners in navigating the new digital world
It intends to assist future partners in navigating the new digital world by expanding both physical. In addition virtual customer touchpoints and providing end-to-end solutions.
In a news statement, the agency’s CEO and co-founder, Scott Cohen, said. “Over the past eight years, we’re delighted to have established the Harper and Scott you know today. Moreover a B Corp certified firm focused on bringing meaningful transparency to the branded retail and private label goods industry.”
“This next layer of the business, H+S Meta, is the culmination of over a decade of establishing what’s new. And next in brand,” he concluded. In addition as the metaverse and its impact expand, we are in a position to become a true partner to our clients in developing their virtual worlds, from merchandise to experiences, and into the community that exists between them.”
Jon Alagem, the agency’s other co-founder, backed Cohen’s idea, saying the new division will aim to make “meaningful connections” for the company’s clients “while also developing new best practices for our industry in forging a more socially responsible future.”