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Metaverse November 7, 2021

Meta first plans to build stores

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The social networking company Meta has discussed opening physical stores to showcase its virtual reality and augmented reality devices.

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Mark Zuckerberg’s first steps toward building the metaverse may be physical instead of virtual

Meta, the social media company formerly known as Facebook, has discussed opening retail stores that will eventually span the world. The stores would be used to introduce people to devices made by the company’s Reality Labs division. Such as virtual reality headsets and, eventually, augmented reality glasses, they said.

These devices are gateways to the metaverse, a futuristic digital world where people move from virtual to augmented versions of reality almost seamlessly. The stores would help show people that virtual reality and augmented reality can be fun. And additionally exciting, exactly the way Mr. Zuckerberg sees it.

The aim of the stores is to make the world “more open and connected,” according to the company documents viewed by The Times. They intended to spark emotions like “curiosity, closeness”. As well as a sense of feeling “welcomed” while experimenting with headsets in a “judgment free journey” . According to the documents.

Skepticism about the metaverse also abounds

While Meta’s Reality Labs division has had modest past success with the Oculus Quest 2. A low-priced headset that was popular last year. Virtual reality remains a niche market for hobbyists and enthusiasts. The hardware is often costly and can be difficult to use. Some people have reported that the headsets nauseate them.

Still, Mr. Zuckerberg has said he sees the moment to build what he believes will be the next major shift in computing platforms since the smartphone era. In that future, Mr. Zuckerberg’s apps would no longer be beholden to the rules dictated by Apple and Google, which own the app stores that distribute Facebook, Instagram, WhatsApp and Messenger.

Early designs for Meta’s stores appeared modern, with a flat, minimalist aesthetic to the building exteriors and subtle placement of the Facebook brand, according to the documents. The company considered naming its stores Facebook Hub, Facebook Commons, Facebook Innovations, Facebook Reality Store and From Facebook, before eventually settling on the Facebook Store as a leading candidate, the documents said.

It was unclear how the Meta rebranding would affect the naming of the stores.

The flagship Facebook Store planned for Burlingame, Calif., where Meta has an office for its Reality Labs employees. It was also unclear whether those plans would continue.

Michelle D. Madsen graduated from the University of Westminster and has been deeply involved in the world of finance ever since. She has worked as a Broadcast Journalist hosting various news shows and informative webcasts about the financial markets. Since 2004 she has also been writing for MetaNews daily, her attention to detail, and her in-depth knowledge of the financial markets have led her to cover Foreign Exchange and commodities. The world of finance has changed in the last few years with the introduction and rising popularity of cryptocurrencies and the Metaverse. She has in no means been left behind, adding this to her bank of intellect and is now also an expert in cryptocurrencies. For the last ten years, Ms. Madsen has been engaged in the financial market. She has notedly written a great number of incredibly informative reviews for the crypto, NFT and the Metaverse. Her wealth of knowledge has enabled her to become a leading expert in the field. She continues to inform the public writing up-to-date, thorough reviews for the readers of MetaNews as she has for the last decade.

Metaverse

PeaceKeepers NFTs are set for launch

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The PeaceKeepers is a collection of over 5,000 one-of-a-kind characters that were generated using over 150 different hand-drawn characteristics. Holders of PeaceKeepers NFT are given the opportunity to participate in a charity project run by the company and provide assistance to victims of war.

The organization’s goal is to bring awareness to the plight of those individuals who are evacuating their homes in order to seek safety in other countries and cities around the world. A terrible circumstance has ensnared all of these people in its grasp. They are in need of employment, assistance, and the attention of the general public.

Half of it will go to a charitable organization

40% of the profits will go toward preserving the value of the collection, paying the salaries of the designers, marketers, and programmers, and promoting the collection even further. In addition, 10% of the funds will be allocated to the development of the initiatives listed below. An airdrop is going to be given to the first people who hold these projects.

The monies that are raised will be utilized to purchase necessary medications and will also be put toward providing refugees with medical examinations, support for their mental health, and medical treatment as the crisis continues to develop. In particular, the corporation contributes financial support to the Return Alive Foundation, Unchaine Ukraine, and Palanystia, all of which are philanthropic organizations.

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Metaverse

DFS launches new metaverse retail space

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DFS Group has inaugurated DFS World, its travel retail beauty metaverse, in connection with the launch of its most extensive yearly beauty campaign. DFS World was given the moniker “DFS World.”

The metaverse provides users with access to exclusive DFS NFTs, enables users to find interactive experiences, displays, and limited-time offers from beauty brands, and allows users to enjoy a variety of in-store activations. In addition, the metaverse offers exclusive DFS NFTs.

The marketing campaign known as “Open Up Your Horizons” centers on three distinct ideas: “Effortless Not Lazy,” “Stay Up, Glow Up,” and “Future You”

Visitors are led through a number of games and activities by a cast of fictitious characters, and the DFS Group encourages guests to “Try your luck at catching a special edition DFS butterfly NFT at the Landing Zone or test your reflexes with the speed challenge at the NFT Wonderland.”

The metaverse will run in sites all over the world, including as Abu Dhabi, Auckland, Guam, Hong Kong, Honolulu, and Los Angeles. It will also feature experiential multi-brand and premium brand zones from Guerlain, Estée Lauder, YSL Beauty, and Giorgio Armani.

According to TR Business, the metaverse is supposed to make it possible for users to learn about the “limitless possibilities of beauty,” which includes premium skincare and fragrances in addition to new and developing trends.

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Metaverse

Blueberry introduce metaverse shopping experience

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Online users want “faster than quick fashion” for their digital avatars. Many, including Blueberry Entertainment, believe digital fashion will drive user identity. Blueberry, founded by Gizem Mishi McDuff in 2012 on Second Life, has sold more than 20 million articles of virtual clothes and launched the first Metaverse Fashion Week with Jonathan Simkhai.

Blueberry is teaming with Roblox, a leading metaverse platform with 43 million daily active users, for an immersive shopping experience. Roblox’s store will be a two-story place inspired by an adolescent girl’s bedroom, with “pink, unforgiving, and with attitude” avatars browse stories and try on designs to create digital identities.

Mishi McDuff, creator and CEO, told WWD that Blueberry’s Roblox shopper “loves digital fashion.”

McDuff says Blueberry x Roblox fans are fun, creative, and community-minded. “They’re passionate about self-expression and making meaningful connections online and social in their virtual groups. They curate head-to-toe ensembles to “wow” others and convey their distinctive style.”

The Blueberry boutique will premiere on Roblox with two fashion collections and hairstyles, becoming a one-stop shop to build a whole appearance

The ’90s Summer collection will feature miniskirts, cropped shirts, party girl metallics, and cat backpacks. Modern Fantasy will feature baby-doll outfits, heart-shaped eyewear and shimmering colors. Both collections were inspired by consumer trends and data.

McDuff: “Designers are naturally perceptive. The results confirmed our initial intuition about nostalgia in fashion. Young people are increasingly motivated by nostalgic fashion, according to studies. This inspired our ’90s-themed assortment of clothes and hairstyles.”

Blueberry is new to Roblox, but McDuff told WWD the relationship leverages the same virtual self-expression concepts.

“This partnership allows us to display our creative breadth while keeping authenticity, co-creation, and inclusivity. This has made our collaboration natural and easy. We’re pleased to bring our expertise in selling metaverse fashion to a new context. As House of Blueberry grows, we’re seeking for the next platform, outstanding creative, and industry-changing idea.”

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