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Metaverse November 8, 2021

Metaverse: How business can benefit from it

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Brands were missing from Mark Zuckerberg’s recently promulgated alternative universe. Facebook’s metaverse simulations appeared to be largely ad-free.

This omission looked at odds with the remainder of the presentation, which was in part a massive infomercial for Facebook’s makeover as Meta, an empire that is and will be fueled by advertising. When he wasn’t drawing the future, Zuckerberg was busy naming firms that are currently using Facebook’s virtual and augmented reality products and gushing about the metaverse’s potential for new business models.

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Companies will undoubtedly seek to fill the metaverse’s three dimensions with their logos and products, given the metaverse’s vast real estate. We know this because it happened once before, in the early virtual world known as Second Life.

When Second Life peaked, social media was still in its infancy

When Second Life peaked, social media was still in its early stages. But it has since showed brands that they need to interact with customers rather than broadcast to them. Of course, money will be earned in the metaverse, most notably by Facebook. “Data harvesting and capturing is going to be a massive business,” says PA Consulting’s Lee Howells (which itself dabbled in Second Life). There will also be a plethora of new ways to earn money. For example, in the overlapping virtual world of online gaming, Koles is researching how users purchase “cosmetic” products to improve the appearance of their avatars. Despite the fact that the modifications have no effect on online performance.

Companies may have earned some less evident benefits from Second Life, according to studies. Virtual reality, according to Koles, is “a first-hand experience, as close as you can get to being in a company and experiencing it in person.” The challenge will determine how far firms want to go into the metaverse.

Second Life, according to researchers, allowed people to experiment with numerous identities and techniques. Simply customizing avatars piqued their interest. When they emerged from the virtual world, they discovered new possibilities as they experimented with various solutions.

Virtual collaboration and co-operation can also be more inclusive, allowing a wider spectrum of people to join. Microsoft’s more modest foray into the workplace metaverse. The addition of avatars to its Teams communication platform, aims to expand on what employees are already used to.

Businesses must view virtual worlds less as a medium for aggressive marketing in order to prosper from the metaverse

To profit from the metaverse, they must view virtual worlds as rich locations to experiment, interact, and develop leadership and management abilities. Rather than as a route for aggressive marketing. In 2025, or sooner, the much-maligned team-building away-day will be held in virtual reality. Then advise your employees to take off their VR headsets and apply what they’ve learned in the virtual world.

Michelle D. Madsen graduated from the University of Westminster and has been deeply involved in the world of finance ever since. She has worked as a Broadcast Journalist hosting various news shows and informative webcasts about the financial markets. Since 2004 she has also been writing for MetaNews daily, her attention to detail, and her in-depth knowledge of the financial markets have led her to cover Foreign Exchange and commodities. The world of finance has changed in the last few years with the introduction and rising popularity of cryptocurrencies and the Metaverse. She has in no means been left behind, adding this to her bank of intellect and is now also an expert in cryptocurrencies. For the last ten years, Ms. Madsen has been engaged in the financial market. She has notedly written a great number of incredibly informative reviews for the crypto, NFT and the Metaverse. Her wealth of knowledge has enabled her to become a leading expert in the field. She continues to inform the public writing up-to-date, thorough reviews for the readers of MetaNews as she has for the last decade.

Metaverse

PeaceKeepers NFTs are set for launch

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The PeaceKeepers is a collection of over 5,000 one-of-a-kind characters that were generated using over 150 different hand-drawn characteristics. Holders of PeaceKeepers NFT are given the opportunity to participate in a charity project run by the company and provide assistance to victims of war.

The organization’s goal is to bring awareness to the plight of those individuals who are evacuating their homes in order to seek safety in other countries and cities around the world. A terrible circumstance has ensnared all of these people in its grasp. They are in need of employment, assistance, and the attention of the general public.

Half of it will go to a charitable organization

40% of the profits will go toward preserving the value of the collection, paying the salaries of the designers, marketers, and programmers, and promoting the collection even further. In addition, 10% of the funds will be allocated to the development of the initiatives listed below. An airdrop is going to be given to the first people who hold these projects.

The monies that are raised will be utilized to purchase necessary medications and will also be put toward providing refugees with medical examinations, support for their mental health, and medical treatment as the crisis continues to develop. In particular, the corporation contributes financial support to the Return Alive Foundation, Unchaine Ukraine, and Palanystia, all of which are philanthropic organizations.

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Metaverse

DFS launches new metaverse retail space

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DFS Group has inaugurated DFS World, its travel retail beauty metaverse, in connection with the launch of its most extensive yearly beauty campaign. DFS World was given the moniker “DFS World.”

The metaverse provides users with access to exclusive DFS NFTs, enables users to find interactive experiences, displays, and limited-time offers from beauty brands, and allows users to enjoy a variety of in-store activations. In addition, the metaverse offers exclusive DFS NFTs.

The marketing campaign known as “Open Up Your Horizons” centers on three distinct ideas: “Effortless Not Lazy,” “Stay Up, Glow Up,” and “Future You”

Visitors are led through a number of games and activities by a cast of fictitious characters, and the DFS Group encourages guests to “Try your luck at catching a special edition DFS butterfly NFT at the Landing Zone or test your reflexes with the speed challenge at the NFT Wonderland.”

The metaverse will run in sites all over the world, including as Abu Dhabi, Auckland, Guam, Hong Kong, Honolulu, and Los Angeles. It will also feature experiential multi-brand and premium brand zones from Guerlain, Estée Lauder, YSL Beauty, and Giorgio Armani.

According to TR Business, the metaverse is supposed to make it possible for users to learn about the “limitless possibilities of beauty,” which includes premium skincare and fragrances in addition to new and developing trends.

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Metaverse

Blueberry introduce metaverse shopping experience

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Online users want “faster than quick fashion” for their digital avatars. Many, including Blueberry Entertainment, believe digital fashion will drive user identity. Blueberry, founded by Gizem Mishi McDuff in 2012 on Second Life, has sold more than 20 million articles of virtual clothes and launched the first Metaverse Fashion Week with Jonathan Simkhai.

Blueberry is teaming with Roblox, a leading metaverse platform with 43 million daily active users, for an immersive shopping experience. Roblox’s store will be a two-story place inspired by an adolescent girl’s bedroom, with “pink, unforgiving, and with attitude” avatars browse stories and try on designs to create digital identities.

Mishi McDuff, creator and CEO, told WWD that Blueberry’s Roblox shopper “loves digital fashion.”

McDuff says Blueberry x Roblox fans are fun, creative, and community-minded. “They’re passionate about self-expression and making meaningful connections online and social in their virtual groups. They curate head-to-toe ensembles to “wow” others and convey their distinctive style.”

The Blueberry boutique will premiere on Roblox with two fashion collections and hairstyles, becoming a one-stop shop to build a whole appearance

The ’90s Summer collection will feature miniskirts, cropped shirts, party girl metallics, and cat backpacks. Modern Fantasy will feature baby-doll outfits, heart-shaped eyewear and shimmering colors. Both collections were inspired by consumer trends and data.

McDuff: “Designers are naturally perceptive. The results confirmed our initial intuition about nostalgia in fashion. Young people are increasingly motivated by nostalgic fashion, according to studies. This inspired our ’90s-themed assortment of clothes and hairstyles.”

Blueberry is new to Roblox, but McDuff told WWD the relationship leverages the same virtual self-expression concepts.

“This partnership allows us to display our creative breadth while keeping authenticity, co-creation, and inclusivity. This has made our collaboration natural and easy. We’re pleased to bring our expertise in selling metaverse fashion to a new context. As House of Blueberry grows, we’re seeking for the next platform, outstanding creative, and industry-changing idea.”

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