MOJO is an enthusiastic adventurer who is brimming with feelings and is drawn to getting into trouble. Her positive, “can-do” attitude will be of great assistance to both children and their parents as they navigate the uncharted territory that lies ahead. MOJO, Rufus, and all of their other friends are going to become a franchise of children’s books, graphic novels, and unique material. They are going to be a part of a much wider cast of characters and storylines.
In the initial phase of the project, in addition to minting 777 MOJO tokens, the created characteristics and metadata will be processed and transformed into books, which can then be purchased on online retail platforms like Amazon and Barnes & Noble
As soon as the MOJO book series is available for purchase, the MOJO brand as a whole will continue to develop with the production of MOJO Shorts. MOJO will once again reach out to her myriad of owners in the hopes of recruiting them to appear in commercially produced shorts that will be made available on streaming services.
In the last phase of development, the brand will make use of its prior experience in mobile gaming to create a series of games for children in which they will have the opportunity to learn, engage with other players, and earn incentives that can be redeemed within the MOJO brand ecosystem.